The White Paper  Download the social media white paper here.
The Best New Social Media Sites for Marketers 
Download the PowerPoint here.
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August 29, 2010, 9:21 pm
When most people think of bullying, schoolyard scenes of children being terrorized by bigger kids often come to mind. I would never have thought about cyberbullying being a problem in today’s society. Although I grew up digital, cyberworld (or in today’s terms, social media) bullying never came up.
According to Stop Cyberbullying, cyberbullying is “when a child, preteen or teen is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child, preteen or teen using the Internet, interactive and digital technologies or mobile phones.”
Continue reading Bullying 2.0
August 22, 2010, 10:09 pm
Originally posted on the Huffington Post.
When Wyclef Jean hired my agency about six months ago, I knew that our mission would be to help him pursue his mission: tirelessly working toward Haiti’s recovery. I and my team were to take care of the details so Wyclef could look to the bigger picture—that of making Haiti top of mind for people who can make a difference and, ultimately, turning Haiti around.
We had a first lunch meeting and it all made sense to me, including the venue, a diner next to his wife’s warehouse, which now functions as a space for the NGO that Wyclef co-founded called Yéle Haiti, where she accepts and processes in-kind donations. That meal was as un-Hollywood and un-hip-hop as it gets: Wyclef’s wife, Claudinette, and their daughter, Angelina, then age 4, attended (OK, Angelina mostly played), and so did a bunch of my team. It was about chemistry, and we all meshed. Wyclef is contagious. I met him on a Friday and found myself dragging a friend and three teenagers to Carnegie Hall on Sunday night, because he was scheduled to perform for a few minutes. (He won us all over when we went backstage to say hi and he made time to take pictures with each of the kids, much more hipster dad than presidential candidate-to-be.)
Continue reading What I’ve Learned from Wyclef Jean
July 28, 2010, 9:10 pm
posted by DeAnne Bradley, in categories: PR | Social Media  It seems as if I just started last week, but it’s finally time to conclude my internship at Euro RSCG Worldwide PR. We’ve given our final presentations and learned so much. Most important, we’ve established great relationships with our colleagues, fellow interns and account executives alike.
Euro RSCG has provided me an even larger network than I already had. I can hold my own next to many entry-level applicants in the job market and have used my passion for networking (internally and externally).
Continue reading The Intern Diaries, Part V
July 19, 2010, 9:38 pm
posted by Marian Salzman, in categories: Trends I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if we’re going to keep ourselves, our agency and our clients not only current but also thinking ahead. The wealth of material lately is nuts. Here are a few trends I’ve been teasing out of it this summer:
Get surreal. That’s my advice for anyone looking to understand the American psyche, circa 2010. The Onion just released a spot-on video of a cable newscast in 2137 with a sexed-up anchorwoman, states renamed for corporations and video-game graphics. My only quibble is that it’s so far in the future—we’re almost there now. Seriously, a former CNN correspondent told The New York Times that “[a]bout the only funnier cable news is the real stuff.” No one bothers to make things up anymore because real life—brought to us via real-time news—has gotten so bizarre that we need to view it from an ironic distance. (Not to mention that quoting The Onion has become a perfectly legit way to begin a blog post.) Ten years after “Survivor” started, we’ve gotten so used to, and so bored by, reality TV shows turbocharged by 12-step dropouts that it takes new feats of extremism to get our attention. In this age of “Yeah, so?” what would’ve been shocking a few years ago is ho-hum. How did David Letterman end up being hailed as smart and savvy for confessing that he slept with staffers? Does anyone even remember that?
Continue reading The Surreal Life (and Other Trends)
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