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August 22, 2010, 10:09 pm

What I’ve Learned from Wyclef Jean

by Marian Salzman in: Insights | Marketing | PR | Politics

Originally posted on the Huffington Post.

When Wyclef Jean hired my agency about six months ago, I knew that our mission would be to help him pursue his mission: tirelessly working toward Haiti’s recovery. I and my team were to take care of the details so Wyclef could look to the bigger picture—that of making Haiti [...]

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July 19, 2010, 9:38 pm

The Surreal Life (and Other Trends)

by Marian Salzman in: Trends

I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if we’re going to [...]

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June 24, 2010, 6:00 am

The Consumers’ New Clothes (Sarah Ferguson, Take Note)

by Marian Salzman in: American Life | Marketing

Originally posted on the Huffington Post.

I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), craved [...]

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June 4, 2010, 6:10 am

BP’s Branding Backfires

by Marian Salzman in: Advertising | Marketing | PR | Social Media

Originally posted on the Huffington Post.

For the past 40-plus days, BP’s devastated oil well has been gushing cautionary tales almost as fast as it’s been spewing oil into the Gulf of Mexico. Executives should have listened to engineers who expressed misgivings about drilling technology. Corners should not have been cut. Regulators should have paid more [...]

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June 1, 2010, 2:12 am

Getting Surreal

by Marian Salzman in: American Life | Insights | Media Trends | Social Media

Originally posted on the Huffington Post.

“You can’t make this stuff up” has become a clichéd refrain in our reality-TV-obsessed, out-to-shock world, but sometimes life is so outrageous that there’s really no other response.

I had one of those moments when I picked up my morning paper on Saturday. The Stamford Advocate’s cover story was [...]

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