We are the U.S. public relations agency of Euro RSCG Worldwide, with 55 people across headquarters in New York City and offices in Chicago and Pittsburgh. A member of the Havas global network of resources (233 offices, 12K+ people in 75 countries), we bring rich and relevant experience, a strategic approach—and a distinctive, collaborative culture. Senior counselors shape executable plans to reach key stakeholders and ensure results, and we coordinate seamlessly with partner agencies and global affiliates to ensure that every campaign works at full power.
At ERWW PR, we share creative DNA with our parent company—the world’s hottest creative agency. Our ad division won the most hotly contested account of 2009, was called the creative highlight of all Cannes Lions Festivals and produced the most downloaded TV commercial in history, Evian’s roller-skating babies (more than 100 million views and counting).
Here’s what we do best: We increase brand exposure by reaching consumers through influencer marketing, events, online social discussions, powerful media placements, product seeding and sampling. We research and develop keen insights into target consumers that allow for breakthrough creativity. We leverage expertise in social and digital landscapes to move the needle…it’s all about momentum.
Our agency is constantly seeking out new and unconventional opportunities that get—and keep—people talking about your brand; social momentum is the new currency. We identify and execute nontraditional, powerful initiatives in the areas that matter most to your business, and we reach audiences in unexpected ways through buzz-building, peer-to-peer communication, and viral and grassroots marketing. In addition, our trendspotting expertise keeps us ahead of the game and able to identify opportunities.
We’re also tracking the changing landscape. We have studied prosumers (the consumers first to use new trends and technologies) for more than a decade and have charted their evolution, from proactive consumers (early adopters, brand- and marketing-savvy) to producer consumers (content generators), from professional consumers (passionate pursuers in audio, video, DIY) to progressive consumers (those who see spending as an activism tool and are conscious and conscientious of purchasing choices).
Overall, we combine:
- A relentless pursuit of ideas that resonate with patients and consumers
- Strategic planning and insights-development expertise that ensure headlines that connect with newsmakers—stories worth retelling
- Language that fuels changes in behavior
- Strategic thinking that encompasses cross-channel executional expertise
The result: Momentum beyond expectations.