Business-to-Business
We throw ourselves into in an industry to understand distribution channels, customer needs and the biz environment of channel partners. We understand manufacturing. We know the sales force and how they work. We cultivate relationships with key influencers who motivate sales.
Consumer
A consumer can smell a phony from a mile away. So we steep ourselves in insights—the mind-set of a target audience. Our Knowledge Exchange uncovers untapped trends. Trendscouting lets us quickly survey 12,000 Euro RSCG employees in 75 countries. Knowledge is at the heart of our dead-on recommendations.
Corporate Communications
Reputations are formed layer by layer—dialogue between mgmt and staff, then with suppliers, investors and customers. From major news announcements and media tours to industry speeches, CSR and employee communications, we develop initiatives that speak to every stakeholder.
Health Care
We’re entrenched in the biz and collaborate with specialists in the greater Euro network. Staff docs get us up and running quickly in new therapeutic areas. We’ve managed clinical trials, FDA approvals, medical meetings and publication of data and issues mgmt, and we’ve developed programs that inspire consumers to take action.
Social Media
We’re having trialogues with connected consumers on Facebook, in Twitterville and throughout online communities. Tomorrow’s brands are driving into everyday lives today, and we help them do it right by fostering a true exchange of ideas, maintaining integrity, adapting lightning-quick and remaining compelling.
Technology
We have a track record of helping tech companies launch, reinvent themselves, move into new markets and market new offerings. Our team works on a cross-discipline basis with specialists in other practice areas to bring industry and category insights to every situation.