Leadership

Ana Cano
Senior Vice President and Director of Digital and Social Media
@canoana

Spearheads digital and social media initiatives on behalf of Euro RSCG PR’s clients and serves as lead strategist across all practice areas. Brought on to establish agency core competency in the new media/interactive advertising online space. Before Euro PR, worked with Fleishman-Hillard, providing counsel to Yahoo! and others. Experience includes media relations for id Software, Ensemble Studios, Sony, Dell, Nortel Networks and Microsoft South Central Region. Graduate of the University of Texas at Arlington.

Began her career in the Euro RSCG network as an intern at Comart-KLP (sales promotion agency), and within several years was promoted to controller of Euro RSCG NA. In 1995, joined LMP to oversee financial operations of PResence, a joint venture of CDB and LMP. Helped start up Managed Edge and oversaw financial operations of PeerMed (MedEd). Has held various senior finance roles at Honeywell’s Security Group, Adecco Worldwide and Weber Shandwick Worldwide. Is returning to Euro from overseeing finance and administrative operations for Medicus LifeBrands at Publicis Healthcare Group. Graduated from Baruch College with a B.B.A. in accounting.

Leads professional communications activities for Lovenox and preapproval for Savient. Prior experience includes products for MedImmune, Eli Lilly, Boehringer Ingelheim, Aventis, Eisai/Janssen, Pfizer, P&G, Nutrapharm, PuriLens, Merck and Dermalogica. Worked at Hill & Knowlton, specializing in female sexual health, and SCIENS. FIT graduate with degrees in marketing and advertising communications.

Eight years with Euro RSCG—Australia, New York, China, now New York again. Has worked in tech, travel, media, auto, CPG and sports, apparel, alcohol, food and beverage, pharma, cause and government. Experience includes Dell, Schering-Plough, Monster, AOL, Reckitt Benckiser (a dozen brands including Clearasil and French’s), Nike, Gatorade, Pernod Ricard (Chivas, Jacob’s Creek), Jaguar, sanofi-aventis (Lantus, Lovenox). Was one of the metrosexual spotters. Has held director positions in brand consulting, integrated, advertising, digital, direct response disciplines. Co-founded FCBi Australia and Euro RSCG Leap NY. Most recently was Euro RSCG’s CSO for Asia Pacific. Now heads digital and PR strategy for North America and is IBM global digital strategy lead.

Responsible for corporate communications. Also serves as Euro RSCG Worldwide’s global chief communications officer. Splits time between Chicago, New York and key offices around the world. Joined Euro RSCG in 2008 from Draftfcb, where he was vice president of corporate communications. Held posts with United Airlines and worked for San Diego Congressman Brian P. Bilbray in Washington, D.C., and San Diego. Studied political science at San Diego State. Speaks Italian and Spanish.

Joined Euro RSCG PR in 1999; works on Transitions Optical and PPG Industries business. Past clients include Carrier, Bayer, Heinz U.S.A. and American Eagle Outfitters. Initiator of Euro’s Achievers’ Initiative, a pro development program that provides training to junior staff through service to a nonprofit client. Began career as TV reporter for CBS station in Waco/Temple/Killeen, Texas. Graduated summa cum laude from the University of Texas at Austin with a B.A. in journalism and a business foundations certification.

Most recently senior vice president in the health-care practice at Marina Maher Communications. Also oversaw its Healthcare Media Department. Clients included Millennium, Novo Nordisk, Pfizer, Salix, Qmed and VisionCare. From 2002 to 2005, was with Chandler Chicco Agency as a media specialist, garnering national placements in business, trade and consumer media. Previous positions included media relations and account management roles at Cohn & Wolfe, Vorhaus & Co. and the National Archives and Records Administration. Has a master’s in fine arts and creative writing from Long Island University and a B.A. in English from SUNY Geneseo.

More than 13 years’ experience in pharmaceuticals, tech, consumer and nonprofit PR and branding; worked with sanofi-aventis, AstraZeneca, Roche, Sears, IBM, Sitel, FatWire, American Heart Association, American Gastroenterological Association and Visual AIDS. Experience ranges from FDA approvals and issues management to proactive consumer campaigns and fundraising. Started career as special events coordinator at a private grade school, moved into agency work during the tech boom, then shifted to health care. Graduate of Miami University in Oxford, Ohio, with a bachelor’s in mass communications.

Oversees talent acquisition and development strategies for the Euro RSCG network. Previously worked on account management side for brands like Maxwell House (Ogilvy & Mather), Snapple (Deutsch) and Jockey International (Grey). Grew up in Brooklyn. Earned B.B.A. at Hofstra University and lived in Paris and Milan. Volunteers for Developments in Literacy, an organization that builds schools in rural Pakistan.

Has 17 years of marketing/communications experience, developing strategies for internal and external audiences. Skilled at cultivating workplace culture and developing employees of all levels. Manages ERWW PR corporate communications initiatives for clients and progresses agency structure and staff. Has worked in luxury goods, travel, personal care/beauty, home, apparel, F&B, financial services, pharma, CRM. Past clients include Mercedes-Benz, the Container Store, Tiffany & Co., Wyndham, Leapfrog, Krups, Charles Schwab & Co., eBay, Lever Brothers, Bristol-Myers Squibb, DDF and Mars. Holds a B.A. in political science and sociology from the University of Richmond.

Has 20 years of PR experience in pharmaceuticals and biotech in both high science and consumer programs for clients such as Amgen, Bayer HealthCare, Boehringer Ingelheim, Bristol-Myers Squibb, Novartis, Otsuka America, Purdue Pharma and Wyeth. Worked on awareness campaigns with Camryn Manheim for rheumatoid arthritis, Delta Burke for depression and Nina Garcia for birth control. Worked previously at Ogilvy and Porter Novelli. Before moving into health-care PR, worked as a registered dietitian. Holds an M.S. from Teachers College, Columbia University.

Oversees Euro RSCG PR’s new business and organic growth, Center for Account Management Excellence and SoMe Central think tank, among other responsibilities. As a consultant, focused on 360-degree brand communications strategies and specialized in strategic reinvigoration of iconic brands. Has worked with Chefs Index, FoodNetwork.com and Food2.com. As Clinique’s vice president of global communications, established the brand as the skin-care authority for 18-to-24-year-olds. Previously senior vice president for global consumer marketing and director of fashion/beauty at MS&L; SVP for Lippe Taylor Public Relations; and vice president at DiMassimo Brand Advertising. Graduated with B.S. in psychology from Syracuse University.

Expertise encompasses positioning and messaging, strategy development, media relations, employee and customer relations, community relations, cause marketing and crisis and issues management. In more-than-25-year career, has worked with Transitions Optical, PPG Industries, Bayer MaterialScience, Emerson Process Management, Heinz, Alcoa, US Steel, Nestlé, Jenny Craig, GNC, Johnson & Johnson, PerkinElmer, Kaldewei, Wexford Health and Nursing Society. Manhattanville College graduate with bachelor’s in English. Serves on boards of Parental Stress Center, Arthritis Foundation, American Heart Association, Pittsburgh Athletic Association and University of Pittsburgh Cancer Institute. Named PR Executive of the Year by the Business Marketing Association.

Helps enhance strategic processes agencywide. Co-leads The Sisterhood initiative and acts as media spokesperson for Euro RSCG PR with Marian Salzman. One of the fastest-rising strategic planners in Euro RSCG Worldwide history. A graduate of Brown University, joined Euro as junior planner in 2004, then quickly rose to lead planner on Nestlé Frozen Foods business and planner on Charles Schwab business; also worked on Reckitt Benckiser.

Has played integral role for Transitions Optical, Bayer’s Plastic and Polyurethanes Division, Carrier and PPG Industries. Assisted with programs for General Nutrition Centers and Heinz. Helped win six awards related to the launch of Transitions Optical’s next-gen photochromic lenses and several Silver Anvil Awards of Excellence. Carnegie Mellon graduate with bachelor’s in industrial design and minors in psychology and fine arts.

Ten-plus years of PR and marketing experience in consumer products, tourism and nonprofit organizations. Currently leads Sears and Kmart business, including seasonal, home/fashion and hardlines. Prior to Euro RSCG PR, led domestic PR for Illinois Bureau of Tourism, spearheaded efforts to revitalize VTech’s stake in the toy industry and managed PR for Colorado Special Olympics and tourism for Colorado Ski Country USA. Colorado State University graduate with degree in journalism and concentration in PR.

Named one of the world’s top five trendspotters by VNU, has managed trendspotters around the globe for 15-plus years. Strong expertise in one-to-one persuasion, family dynamics and influence, the new consumer in China and India, narrowcasting and emerging niches. Launched the word metrosexual into pop culture in 2003. Prior to Euro RSCG PR, was CMO at Porter Novelli, CMO at JWT Worldwide, chief strategy officer at Euro RSCG Worldwide, worldwide director of TBWA’s Department of the Future and director of consumer insights and emerging media at Chiat\Day. Co-founded Cyberdialogue—world’s first online market research company—in 1992 with Jay Chiat. On board of directors of Council of Public Relations Firms; advises Berlin School of Creative Leadership’s M.B.A. program; and member of mentoring board of Brown University’s Women in Business. Graduated from Brown with top honors and studied sociology at Harvard. Author or co-author of 15 books including Next Now and The Future of Men.

Has worked with American Chemistry Council, Bayer, Filene’s Basement, GNC, Heinz North America, Emerson Process Management Power & Water Solutions and PerkinElmer. Began career as reporter at Pittsburgh Business Times, then editor at Industry.net Report. Freelance stories have appeared in Advertising Age and a Pittsburgh business magazine. Graduated cum laude from Duquesne University with bachelor’s in journalism and minor in business.

In the public relations industry for more than 22 years and part of the Euro RSCG team since March 2006. Primary concentration has been health care and pharmaceuticals, representing companies from Merck and Pfizer to 3M and Johnson & Johnson. Also has a wealth of experience in fitness, sports, product and consumer marketing/PR for clients including Cytodyne, ConAgra, the International Tennis Hall of Fame, Spalding and others. Seasoned writer and creative marketing strategist. One of favorite aspects of the business is media placement. Graduate of St. John’s University.