Partnering with Trade Associations
We have years of experience and insights from working with national orgs, including:
- American Academy of Dermatology
- American Academy of Facial Plastic and Reconstructive Surgery
- American Academy of Family Physicians
- American Academy of Pediatrics
- American Chemistry Council
- American Dietetic Association
- American Gas Association
- Gout & Uric Acid Education Society
- Idaho Potato Commission
- International Platinum Group Metals Association
- International Play Equipment Manufacturers Association
- National Frozen & Refrigerated Foods Association
- PennAg Poultry Council
Working with Third Parties
We often work with patient advocacy groups and professional orgs. We strive to identify partners that will help our clients match their biz objectives with unmet needs. Ultimately, we aim to provide value for both the third-party organization and our client.
Crisis Communications and Community Relations
We’ve managed communications related to crises and issues, including:
- The recall of a major contact lens brand
- A recall of poultry products after farms were contaminated with a virus
- Reports of food contamination made by employees and consumers
- A national corporation that backed away from a celebrity spokesperson after he announced he was HIV-positive
- National media attention after a restaurant chain’s blimp crashed in NYC
- Suit by 150 pharmacists against a health-care insurer
- Publication of studies that drew a hypothetical link between a drug and cancer
- Pharmaceutical product withdrawals and public health advisories
- Accusations against a coal mining company for lack of dust containment and community health problems
- Uproar among 1,800 residents after allegations of vandalism and drug sales in an apartment complex in a respected residential area
- A plant fire that shut down an optical business for more than a month
- A pipeline break by an electric generating station that threatened water supplies, marine life and wildlife
- Taxation on coal products that threatened industry viability
- Concern about the reopening of a cancer care hospital after it was damaged by a plane crash
- Concern related to potential exposure to chemicals in a wood processing facility
- The near-eruption of a scandal related to a company’s chief executive
Newsengine
Euro RSCG Worldwide PR’s dedicated media relations department focuses on social and traditional media, offering such integrated services as regional, national and international press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza “stormings” and street teams; viral campaigns; online petitions; blog outreach; Twitter, Facebook and YouTube pages and campaigns; and much more.
Lisa Vanella is the Newsengine lead. In PR 22-plus years, she joined Euro RSCG in March 2006. Her primary concentration has been health care/pharma, and she has represented Merck, Pfizer, 3M, Novartis and J&J, among others. She has a wealth of experience in fitness, sports, product and consumer marketing/PR for clients including PacificHealth Laboratories, Cytodyne, ConAgra, International Tennis Hall of Fame and Spalding. Vanella has developed numerous contacts with editors and reporters at local, regional and national print and broadcast outlets.
Vanella’s team of media strategists, experienced at developing and implementing breakthrough media relations campaigns, will use all information channels available today to drive client news and stay ahead of trends.
Celebrity Partnerships
Euro RSCG PR has extensive experience IDing and working with celebrity spokespeople. We work closely with celebs and their managers on all components of programming, including message training, materials development and scheduling. Our No. 1 priority is ensuring that the relationship works for our client so we deliver results.
In-House Design and Creative Capabilities
Bona fide unification allows us to collaborate with other marketing disciplines to deliver solutions that cross boundaries. Blue Star is a company within the Euro RSCG network that provides high-end production services across print, broadcast and digital media. Located in Manhattan, Blue Star is a team of artists who handle video editing, 3-D animation, retouching, pre-press, mechanical production, presentation, digital production and programming. We also work with Euro RSCG Life 4D on digital communications, including full site development and search marketing. Our other locations have similar talent and tech, which lets us share work across the network for faster production and lower costs.
Scientific Expertise at Euro RSCG Life
Medical content is the foundation of integrated health-care communications. Dedicated Euro RSCG Life employees, including M.D.s and Ph.D.s, provide relevant, medically grounded strategic input. Strong relationships with opinion leaders across major therapeutic categories allow us to collect specialists’ expertise whenever and wherever needed. Our staff has worked in the U.S., France, Germany and Spain and managed projects with our U.K. and Italy offices.