Press Releases

MARIAN SALZMAN DEBUTS A FOUR-PART SERIES
ABOUT THE BRAIN ON THE HUFFINGTON POST

Euro RSCG Worldwide PR Executive Pens Columns Exploring Her Own Brain Tumor, the Creative Process, How Brains Adapt to Multitasking and the Superficial Dimensions of “Braininess”

NEW YORK—July 20, 2010—Three years ago, Marian Salzman, president of Euro RSCG Worldwide PR, North America, was a high-powered advertising executive who had been credited with popularizing the word metrosexual and whose annual trend predictions were being picked up by media worldwide. But she had nagging symptoms that kept her researching and insisting with doctors that something was wrong. Indeed, she was diagnosed with an atypical meningioma, which arises from the meninges (membranes) that surround the brain and spinal cord.

Since her successful craniotomy in late July 2007, Salzman has become an articulate advocate for brain health and a supporter of two brain-related philanthropic undertakings: ReMIND.org (a program of the Bob Woodruff Foundation) and the Home Base Program, a joint endeavor from Massachusetts General Hospital and the Boston Red Sox to care for and support wounded soldiers and their families.

As she reflects on her three-year journey, she has produced a four-part series that will appear on the Huffington Post from July 20 to July 23. The first tells of the diagnosis and surgery—plus resulting questions, anxieties, changes and soul-searching. The second discusses the brain and the creative process, including collaboration and other approaches to creativity. The third: Salzman’s second thoughts about multitasking in the wake of a spate of new studies linking those actions to a variety of physical and mental problems. And in the final post, she ponders society’s return to considering brainy people cool—and sexy, even.

Among her conclusions in the series:

Society tends to take the brain’s complexity for granted.
The way she generates ideas and solves problems, among other things, have changed since her surgery. “Doctors might tell brain tumor patients they’ll be like they were before,” says Salzman in Part I, “but as Psychology Today pointed out earlier this year, that’s not really the case.”
Multitasking, as recent scientific research has proven, isn’t all it’s cracked up to be. Salzman’s own habits have changed; her senses have somehow sensed that they’ve been rebooted.
The new awareness of our brains’ limits just keeps growing.

“Talking about brain health is part of what comes with 50 being the new 30,” says Salzman in Part III of the series. “We are all desperate to be young of brain, especially those of us who understand what happens when the brain dims even slightly.”

Named one of the world’s top five trendspotters, Salzman is the author or co-author of 15 books on topics including current affairs, the youth market and the commercial workplace. She has been blogging on the Huffington Post since January 2010 on subjects from politics and BP’s branding to the millennial generation and social responsibility. She also blogs at eurorscgpr.com and eurorscgsocial.com.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR’S MARIAN SALZMAN TO DELIVER
OPENING KEYNOTE AT ADWEEK’S “WHAT TEENS WANT” SUMMIT

The Agency President’s Teen Expertise Has Spanned Her Career and Is Now Expanding Through Euro RSCG PR’s Sisterhood Initiative

NEW YORK—May 6, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, has been announced as the opening keynote speaker at AdweekMedia’s 12th-annual “What Teens Want” marketing conference on May 12 in New York. Salzman’s presentation, “The Transformation of American Youth: From Teenager to Teenagent,” will be a revolutionary examination of how today’s teenagers interact with family, friends and brands, and what their value is in the contemporary marketing community.

“Teenhood is now a social place. It’s almost as if the core definition of a teenager can no longer be negotiated by age but, rather, by the kind of actions and activities in his or her life,” said Salzman. “Teenagers are agents of change, agents of communication and agents of innovation. Under our own noses, they have been transformed into something wholly new. And now, as American culture undergoes the digital-social revolution, they’re about to emerge like never before.”

Salzman, a recognized global trendspotter, is a bona fide expert on the subject of teens and their habits, particularly teenage girls. For more than 20 years, she has worked with them and helped marketers reach them. In the 1990s she worked with BKG Youth, which created a viewer feedback system for the in-school TV network Channel One, and she cast the real kids in Esprit’s “What Would You Do to Change the World?” campaign. She organized focus groups for Levi’s and AOL. She created the National Teen Summit for Clearasil, co-authored the Greetings from High School and Kids Online book series, and was a creative consultant on Pepsi’s “It’s Like This” campaign, which ran on MTV. In the early 2000s, as executive vice president and chief strategy officer of Euro RSCG Worldwide, she led the Euro RSCG Project Fishing Experience, which used real people for innovations creation and launched the Xplorer panels that gave the agency access to global youth.

This spring, after careful analysis of the findings from a study commissioned by Euro RSCG Worldwide PR that investigated the spending and communicating habits of teenage girls, Salzman founded The Sisterhood. A specialized agency within Euro RSCG Worldwide PR, The Sisterhood provides insight for brands and marketers seeking to understand and communicate with the teenage girl market. The initiative helps facilitate a trialogue, or a three-way conversation among teenage girls, brands and marketing professionals. Its website features a blog with posts by both teens and marketers, plus the white paper, “The Teenage Girl as Consumer and Communicator” (www.forsistersbysisters.com/).

Among other critical findings, the study found that:

To keep in touch with friends, 78 percent of teen girls use social media.
Another three-quarters are in “constant contact” with friends through texting, Facebook, iChat, AIM or other social media services.
They want to approach a brand about promotions rather than vice versa. Almost 40 percent sign up for e-mails from favorite brands to do just that.
When their favorite brand or store has a sale, 65 percent want to share that information with their best friend or sister.
Shopping with her best friend or sister, a teen girl will spend 23 percent more money than when shopping with two or more friends.
Shopping with a boy, she’ll spend only 43 percent of what she spends with her close friend or sister.
About 80 percent prefer one-to-one communication (texting or phone calls) over “broadcast” platforms such as Facebook and Twitter.
More than half (59 percent) say maintaining a unique personal style is important to them—twice the number of girls who like to follow the same trends as their friends.
Forty-three percent are influenced by the style of celebrities and just 26 percent by “cool” girls at school.

The “What Teens Want” summit is one of the foremost teen marketing conferences in the United States. It allows some of the industry’s brightest marketing professionals, creative developers, and media and entertainment executives to gather and share new developments in teen-specific marketing and communications. For more information, go to www.adweekmedia.com/aw/events/whatteenswant/index.html

EURO RSCG WORLDWIDE PR LAUNCHES ACCOUNT-MANAGEMENT AND SOCIAL MEDIA INITIATIVES

The Initiatives and Three New Top Hires Reflect The Agency’s Major Recent Successes and Future Plans

NEW YORK—April 30, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the launch of two new agency initiatives: the Center for Account Management Excellence and SoMe Central, a branded think tank to track social media trends for public relations professionals.

The Center for Account Management Excellence will be headed up by Senior Vice President Ann Hemingway, while SoMe Central will be led by Senior Vice President Ana Cano. The agency’s brand-new executive vice president and chief marketing officer, Stacy Mackler, recognized industrywide for her successes in joining digital and traditional marketing approaches, will oversee both initiatives.

“SoMe Central and the Center for Account Management Excellence are part of Euro RSCG PR’s cohesive effort to stay a step ahead of trends,” said Salzman. “On the consumer marketing end, we’ve seen a huge turn toward social media. At the same time, clients still need and deserve the best traditional account care. These initiatives will help Euro RSCG PR generate new solutions to both needs, for our own agency and for the PR industry.”

The initiatives are the next step in a broader push by the agency to develop in-house thinking campaigns that generate ideas and innovate approaches. Last month, Euro RSCG PR launched The Sisterhood, a marketing initiative to connect marketers and brands with teens (for more information, see forsistersbysisters.com). And SoMe Central builds on a survey and white paper undertaken last fall by the agency to gauge how people use the ever-changing options in social and online media available today. (A blog, eurorscgsocial.com, continues to engage various business-related discussions on the topic.)

Hemingway has earned her expertise on the topic of account management excellence after working over the past 12 years with sanofi-aventis, Roche, AstraZeneca, the American Gastroenterological Association, Visual AIDS and other clients. She has also managed relationships with such blue-chip clients as IBM and Sears. And last month Hemingway, along with Salzman and Euro RSCG PR’s new director of strategic planning, Karina Meckel, won Warner Chilcott’s $2 million LoLoestrin account.

Cano is one of the agency’s lead social media strategists. Over her career, she has been responsible for developing and executing digital and corporate strategies for Sears, ServiceLive.com, ManageMyHome and Dun & Bradstreet, among others. Her digital marketing experience has included providing counsel to Yahoo!, id Software, Ensemble Studios, Sony, Dell, Nortel Networks and Microsoft South Central Region.

Under Salzman’s leadership since she arrived last August, Euro RSCG Worldwide PR has been operating with a new agency model, including this reorientation toward farsighted thought leadership. The rebooted and reinvisioned Euro RSCG PR has also added many clients in recent months, including Yéle Haiti and Purina. Three new hires are designed to help continue the momentum.

Janene Ferrara, senior vice president on health-care-related accounts, was most recently senior vice president in the health-care practice at Marina Maher Communications. Her clients have included Millennium, Novo Nordisk, Pfizer, Salix, Qmed and VisionCare. From 2002 to 2005, Ferrara worked as a media specialist with Chandler Chicco Agency and before that held media relations and account management roles at Cohn & Wolfe, Vorhaus & Co. and the National Archives and Records Administration.

The new senior vice president and chief of staff is Beth Kitzinger. She has 17 years of marketing and communications experience, developing strategies for internal and external audiences at agencies such as the Business Within, Patrice Tanaka & Co., and M. Booth and Associates. At Euro RSCG PR, Kitzinger manages corporate communications initiatives for clients and progresses agency structure and staff. Her list of past clients includes Mercedes-Benz, the Container Store, Tiffany & Co., Wyndham, Leapfrog, Krups, Charles Schwab & Co., eBay, Lever Brothers, Bristol-Myers Squibb, DDF and Mars.

Susan Carey, the new vice president of finance, began her career in the Euro RSCG network as an intern at Comart-KLP (a sales promotion agency) and within several years was promoted to controller of Euro RSCG NA. She has held various senior finance roles at Honeywell’s Security Group, Adecco Worldwide and Weber Shandwick Worldwide. Carey is returning to Euro RSCG PR from overseeing finance and administrative operations for Medicus LifeBrands at Publicis Healthcare Group.

EURO RSCG WORLDWIDE “MIND AND MOOD” REPORT TACKLES HEALTH-CARE QUESTIONS

Survey Shows Americans Respond—and Agree—in Unexpected Ways

New York—March 31, 2010—Health care is on the minds of most Americans today. And according to Euro RSCG Worldwide’s Spring 2010 “U.S. Mind and Mood Report,” 67.6 percent of men and 61.5 percent of women are more interested in the subject than they were during the previous 12 to 18 months.

The findings come from a national online survey of 386 adults about a raft of social and political issues that was commissioned by global integrated marketing communications agency Euro RSCG Worldwide in February 2010. MicroDialogue collected and analyzed the data. A second survey asked the same questions of 386 Connecticut residents.

Right now, the health-care bill is public issue No. 1. It’s huge and complex, and few Americans have been able or willing to study every aspect of it. Media coverage over the past year has shown more confusion than clarity. Opponents of the legislation raised the specter of “death panels.”¹ Seniors were seen demanding that the government keep its hands off their Medicare,²despite the fact that it’s a government-run program.

Americans have little doubt that things are wrong in the country and need fixing; in Euro’s survey, disapproval and negative expectations outweighed approval and optimism. What’s not clear, however, is how they want the problems to be fixed. Respondents’ angles on the health-care issue reveal this lack of clarity.

“Americans are looking more closely and more critically than ever at the public issues that affect them, and no issue is more pressing—or confusing—than health-care reform,” said Donna Murphy, worldwide managing partner of Euro RSCG Life, the health-focused communications network of Euro RSCG Worldwide. “Clarity will become more apparent now that we are entering a brave new world in the health-care space, as reforms begin to be realized and new leaders emerge as a consequence of the widespread reforms.”

On one hand, in the Euro survey, almost half overall (44.9 percent) agreed with the statement “The proposed health-care reform is too socialist for my liking,” and even higher percentages of people age 60 to 64, and those over 65, agreed (50.0 percent and 53.8 percent). Perhaps not surprisingly, 82 percent of self-identified Republicans agreed with the statement, as did 46.5 percent of Independents—and indeed 18.6 percent of Democrats.

On the other hand, even more respondents agreed with the assertion that “Big corporations and lobbies have hijacked the proposed health-care reform.” Overall, 61.7 percent agreed, with even higher percentages of 60-to-64s and over-65s agreeing (77.3 percent and 73.1 percent). This perception indicates the sort of anti-business thinking often associated with Democrats, and 60.5 percent of self-identified Democrats did agree with it—but so did 61.3 percent of Republicans and 70.3 percent of Independents.

Partisan no longer just means being a Democrat or Republican. It could mean being anti-establishment or anti-corporate or anti-government. Euro RSCG Worldwide’s “Mind and Mood” survey and resultant white paper looks at the feelings and contradictions behind those views.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE LEADERS PROPEL NYU STUDENTS INTO SOCIAL MEDIA

Online Course Will Teach Brand Value, How to Engage Consumers
Who Are Active in Social Media

NEW YORK—March 19, 2010—Euro RSCG Worldwide announced today that two of the company’s top leaders will be teaching two online courses at New York University: Examining Social Media Networks for Brand Value and Beyond Twitter and Facebook: The Next Platform.

Marian Salzman, president of Euro RSCG Worldwide PR, North America, in New York, and Christopher Hayes, marketing director of Euro RSCG 4D Amsterdam, will conduct the first four-session course beginning on March 20, 2010. Among other topics, it will explore new trialogues—multi-way exchanges of ideas and opinions among consumers, brands and employees, which matter now more than ever—with connected consumers active in the social media world.

“More and more brands are looking for ways to break through the enormous clutter created by the explosion of social networks and nontraditional marketing,” explained Hayes. “The development of innovative digital campaigns can lead to word-of-mouth conversations among consumers, bloggers and traditional journalists. Marian and I will share our experience about how to infuse social media into an organization’s marketing efforts, which can help a brand communicate a unified message at all vital points in the cycle of a campaign.”

The classes will discuss how tomorrow’s brands are driving into everyday lives today—through active engagement in the blogosphere and online community, which transcends geography. Salzman and Hayes will teach students how to foster a true exchange of ideas through outlets that feel organic and personal, ensure authenticity and maintain integrity, adapt at lightning speed, and remain compelling enough to hold focus in this drop-in, drop-out multitasking world.

“I have been breaking rules about why to do online since I created Cyberdialogue in 1992—the world’s first online market research company, which used the AOL platform and community, exploiting unreal estate,” said Salzman. “Now short-messaging is key, and these classes will show how doing that right invents desire.”

In each session, elites of the online world, from inside and outside the Euro network, will make guest appearances. In 2009, Euro was named digital agency of record and/or social media agency of record for such multinationals as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint. It also launched the almost budget-less Tck Tck Tck online campaign for climate justice that gave rise to a focused global effort and the Evian Rollerbabies ad, the most downloaded commercial in history at 114 million views and counting.

The classes will look at PR and marketing communications in real time and cover grassroots activation and campaigns ranging from local politics to multinational brands. Media to be explored include Facebook, Twitter, Delicious.com and YouTube. For more information, visit www.scps.nyu.edu.

About the Faculty

Christopher Hayes is marketing director and head of the social media division at Euro RSCG 4D. He is responsible for the agency’s new business, social media, marketing and public relations activities. Recently, Hayes spearheaded a high-profile partnership with the United Nations to support education globally.

In 1999, he created Middleberg 1.2.1, which is known as the first online marketing division of a traditional PR firm. His entrepreneurial approach is responsible for a number of digital milestones, including co-creating the first New Year’s Eve online with Yahoo!

Hayes is the founder and director of NYU’s Integrated Marketing Institute, where he has taught for the past 10 years.

Marian Salzman is president of Euro RSCG Worldwide PR, North America. Named one of the world’s top five trendspotters, Salzman has strong expertise in one-to-one persuasion, family dynamics and influence, the new consumer in China and India, narrowcasting and emerging niches. She has worked at Porter Novelli, JWT Worldwide, Euro RSCG Worldwide and TBWA’s Department of the Future. At Chiat\Day, Salzman co-founded Cyberdialogue in 1992 with partner Jay Chiat.

In addition to her closely watched and widely reported-on annual trends forecast, Salzman blogs at eurorscgpr.com/blog, eurorscgsocial.com and the Huffington Post.

Salzman is author or co-author of 15 books on topics ranging from current affairs to the youth market. Most recent is Next Now: Trends for the Future (Palgrave Macmillan).

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR and Euro RSCG 4D, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

TREND EXPERTS REVEAL THE TRAVEL INDUSTRY’S
QUIET REVOLUTION

Changes in Consumer Consciousness about Environment, Culture and Interconnectedness Are Creating New Modes of Travel

NEW YORK—March 18, 2010—Travel is undergoing a profound and even revolutionary shift, according to a broad new study by the leading global communications agency Euro RSCG Worldwide. The results of the study were released this week in KNOW magazine’s “The Future of Travel: The New Vocabulary of Travel and Tourism.” KNOW is a publication of the Euro RSCG Worldwide Knowledge Exchange, a global initiative that pushes knowledge and insights across the Euro RSCG network of agencies.

Analyzing the findings of its study of 2,357 adults in the U.S., France, and the U.K., Euro RSCG reveals how changes in consumer consciousness are molding entirely new modes of travel—and a new industry to service them.

“For years, people have regarded travel as a way to splurge, an indulgence centered on escapism and fun,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “Now, we’re looking to make our travel experiences more meaningful and better aligned with our personal values and goals. With millions of people wanting to feel good about the impact they have on the world, there’s been a reboot of travel values and expectations.”

The study places a special focus on the segment of respondents identified as Prosumers. This highly influential group is ahead of the curve in adopting a more mindful approach to consumption that incorporates concern for the environment, local communities, and the global citizenry. For Prosumers, travel is about much more than getting from Point A to Point B and back again. According to the study:

66% consider themselves “Citizens of the World,” suggesting a more globally minded attitude and approach.
73% believe extensive travel is key to making a person more interesting.
And 59% contend that where and how they travel says a lot about who they are.

Where and how Prosumers travel is undergoing a decisive shift, as detailed in the report. Their objectives for vacation periods are changing and so are the demands they are placing on their brand partners. To lead in the category going forward, it is vital that brands fulfill these four imperatives:

Accept and embrace “green” as the standard way of doing business
Offer products and services that satisfy Prosumers’ desire to live more mindfully
Master social media in order to engage Prosumers before, during, and after each travel experience
Embrace the new models of luxury and customer service Euro RSCG has identified

Awareness of environmental impact has been all but absent from most travel considerations until recently. “Whereas not so long ago the issue of ‘going green’ was one of exhortation and persuasion,” KNOW magazine explains, “now it is more a matter of shade, degree, and implementation.” Brands and companies are finding that eco-consciousness has progressed from a fringe notion to a business mandate. Euro RSCG research into the New Consumer (2009) has found that 74% of Prosumers feel good about making environmentally friendly choices, and 63% are paying more attention to the environmental and social impact of the products they buy. Travel and hospitality brands are speaking to this heightened consciousness through such means as eco-accommodations built with reclaimed and recycled materials, “100 mile” menus centered on locally produced foods, energy-efficient “EcoRooms,” and rewarding travelers for their green behaviors.

Also revolutionizing the category is an emerging mindfulness among consumers fed up with excess consumption and our increasingly artificial, disconnected way of living. Euro RSCG has found that people are hungry for greater meaning in their lives:

79% of Prosumers worry that society has become too shallow, focusing on things that don’t really matter.
66% worry that people have become too disconnected from the natural world, while 53% worry that digital communications are weakening human bonds.
Alarmed by current realities, 84% are making a real effort to improve who they are and how they live.

“New modes of travel—including cultural and educational tourism, geotourism, voluntourism, and so-called slow travel—are catering to this newly emerging desire for more,” said Claus Lindorff, managing director of Euro RSCG agency BETC Luxe. “The shifts in mindset behind these new modes of travel have been building strength for years. What has brought them to a broader market is the ascendancy of social media. Now that mainstream consumers can participate in real-time communities focused on a new approach to travel and living, this hyper-focus on social values in travel has blossomed.”

For brands, social media offer creative ways to keep Prosumers engaged well before and long after each actual travel event. New York City’s Pod Hotel saw sales and traffic spike 40% after it created PodCulture, a closed social network in which guests can connect with one another and schedule get-togethers in advance of their stays. Such smart use of social media keeps brand conversations going and carries tremendous scope for a new generation of customer service offerings. This is of particular importance at a time when luxury and service are being redefined by consumers sick of tinny smiles and canned responses, and eager to engage with the real people behind the brand.

Understanding this emerging world of travel—with all its overlapping and interconnected trends—will be vital for any brand looking to grow in the space.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot, and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

STUDY PROVIDES BRIDGE TO AN ELUSIVE BUT POWERFUL CONSUMER DEMOGRAPHIC: TEEN GIRLS

Euro RSCG Worldwide PR Releases Data and Analysis Showing How Teen Girls Spend Money, Consume Media and Socialize; Agency Launches Related Teen Initiative

New York—March 8, 2010—A new study has discovered that a key market demographic—teenage girls—is still driving profit, despite the grinding recession, in ways that almost no one had imagined. Euro RSCG Worldwide PR today released its much-anticipated white paper “The Teenage Girl as Consumer and Communicator,” which reveals that the teenage girl contradicts almost all cultural stereotypes related to spending and communication. With all teens spending more than $200 billion each year, this watershed study on teen girls represents a critical step for brands that want to reach this little-understood demographic group.

The Euro RSCG white paper, based on a survey in November 2009 by MicroDialogue that the PR agency commissioned of the spending and communications habits of 100 girls between the ages of 13 and 18, shows teen girls as careful spenders who communicate with laserlike focus.

According to this study, a full 71 percent of teen girls go online not to browse aimlessly, but for a very targeted purpose: to maintain existing friendships. The trend extends into their behavior as consumers. Although cultural stereotypes paint them as spending wildly according to trends, teen girls are actually patient and value-minded, with more than 60 percent of them generally waiting for items to go on sale before making a purchase; 77 percent are more likely to buy a sale-priced item than one at full price.

But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interaction—including shopping, which the study characterizes as a core social activity for teenage girls.

The findings are helping to launch a new Euro RSCG Worldwide PR initiative. Eventually focusing on teen boys and girls, the first phase will be called The Sisterhood and be headed up by Marian Salzman, president of Euro PR, North America, and Karina Meckel, the company’s newly appointed director of strategic planning. Allison Pinter will be the initiative’s brand manager. As a specialized agency within an agency, The Sisterhood will provide public relations for brands, products and people seeking to reach the vastly important but complex teenage demographic.

“Teenage girls represent an awesome consumer force, buying, spending, trendspotting and trendsetting,” said Salzman, who has been studying the habits of this demographic for nearly two decades. “They are unique in virtually every aspect of their consumption behavior. From the way they watch ads to the way they purchase products to the way—most critically—they discuss the products they purchase, they buy and spend in an almost ritualistic manner. And because their generation is perhaps the first fully ‘wired’ one, their habits will determine how relevant markets develop today and in the future.”

“Marketers can no longer afford to ignore the intricacies of this powerful group of consumers,” says Meckel. “This generation of girls will be responsible for revolutionizing not only how brands communicate but also the entire shopping experience. I can think of no more important group for marketers to understand today.”

Among other critical findings of “The Teenage Girl as Consumer and Communicator” white paper are:

Seventy-eight percent of teenage girls use social media to keep in touch with friends, while three-quarters report being in “constant contact” with friends through texting, Facebook, iChat, AIM or other social media services.
They show a clear preference for approaching a brand to find out about sales and promotions rather than having the brand approach them. Almost 40 percent sign up for e-mails from their favorite brands to hear about sales and promotions; just 28 percent browse and subscribe to newsletters for similar information.
Shopping with her best friend or sister, a teen girl will spend 23 percent more money than when shopping with two or more friends. Shopping with a boy, she will spend only 43 percent of what she spends with her close friend or sister.
Sixty-five percent say when their favorite brand or store has a sale, they want to share the information with their best friend or sister, and 57 percent say when they discover a new brand or trend, they tell a best friend or sister. Significantly, about 80 percent prefer one-to-one communication (texting or phone calls) over “broadcast” platforms such as Facebook and Twitter.
Fifty-nine percent say maintaining a unique personal style is important to them—approximately double the number of girls who like to follow the same trends and adopt the same styles as their friends. Forty-three percent are influenced by the style of celebrities and just 26 percent by “cool” girls at school.

To see key takeaways for brands and marketers, plus the entire white paper and a blog featuring posts from both teen girls and marketing professionals, go to The Sisterhood’s new website, Forsistersbysisters.com, or view the white paper here.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide. Its practice areas include business-to-business, consumer, corporate communications, health care, social media and technology. Digital is positioned at the core of all its offerings, and the agency is a longtime leader in cause marketing and corporate social responsibility. The North American division is the second largest in the Euro RSCG Worldwide PR network after France and has a presence across the United States. For more information, visit eurorscgpr.com.

EURO RSCG WORLDWIDE PR ANNOUNCES THE APPOINTMENT OF CHIEF STRATEGIC OFFICER AND DIRECTOR OF STRATEGIC PLANNING

New York–Based Agency Enhances Strategic Planning, Social Media Council
and Senior Leadership Group with Promotions

NEW YORK—Feb. 23, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the appointment of Matt Donovan as chief strategic officer (CSO) and Karina Meckel as director of strategic planning. Donovan will report directly to Salzman and Meckel will report to both Donovan and Salzman.

Donovan, a longtime colleague of Salzman’s who helped trendspot the metrosexual phenomenon, worked in strategy for Euro RSCG for eight years in local, regional and global roles in Australia, in the U.S. and across the Asia-Pacific region. His previous experience includes work with such blue-chip brands as Clearasil, Coppertone, Nike, French’s, Volvo, Gatorade, Hershey’s Kisses, Jaguar, Dell, Monster, AOL and many others. When Donovan was part of the Euro RSCG ad agency in New York, he delivered integrated communications for sanofi-aventis, a current client of Euro RSCG Worldwide.

Meckel is one of the fastest-rising strategic planners in Euro RSCG Worldwide history. A graduate of Brown University, she joined Euro as a junior planner in 2004, then quickly rose to lead planner on the Nestlé Frozen Foods business and planner on the Charles Schwab business.

As part of their new roles of CSO and director of strategic planning, Donovan and Meckel will lead The Sisterhood, a teen PR initiative being launched at Euro RSCG this spring. The program will offer traditional public relations and social media solutions, and it will leverage how teenage girls—i.e., “sisters”—communicate and influence one another.

Meckel will also act as the media spokesperson for Euro RSCG Worldwide PR alongside Salzman. And both Donovan and Meckel will help enhance strategic processes agency-wide and roll out Euro PR’s proprietary Route 360, a toolbox for ongoing strategic development and seamlessly integrated influence.

“We are delighted to welcome Matt Donovan and Karina Meckel to our growing New York PR team,” Salzman said. “In addition to his strength as a global strategist, Matt is a passionate believer in youth and has spoken out against bad marketing practices aimed at teens. He has also championed the voice of under-30s in the advertising industry—the people who make up the majority of employees but have little say in agency management and principles. Matt and Karina will use their fine-tuned skills in developing brand strategy through The Sisterhood and will help Euro RSCG Worldwide PR strengthen our strategic offering overall.”

TOUGH TIMES DRIVE AMERICANS TO TAKE FAR MORE INTEREST IN SERIOUS ISSUES

Survey Shows Interest in Celebrities Waning

New York—Feb. 15, 2010—Whether or not Americans heeded President Obama’s inaugural admonition to “put away childish things,” they have certainly developed a lot more interest in serious issues. A new national survey shows self-declared interest in a raft of weighty matters has grown, while almost half of Americans (48.2 percent) say they’ve become less interested in celebrities over the past 12 to 18 months.

Losing their appetite for celebrity antics, 46.4 percent of Americans are more interested in general news than they were. This news-hungry trend is even more pronounced among men than women, with 51 percent of men versus 41.7 percent of women more interested. Taking account of those rating themselves “less interested” (6.7 percent of men versus 10.9 percent of women), the net margin of greater interest in the news is 44.3 percent for men and 30.8 percent of women. This gender skew pertains to all major fields of interest in the survey; higher net percentages of men than women rate themselves more interested.

The findings come from an online “mood monitor” survey of 388 Americans across the country that was commissioned by global integrated marketing communications agency Euro RSCG Worldwide in February 2010. MicroDialogue collected and analyzed the data.

Regarding their own local politics, a net 29.4 percent of men have become more interested, compared with 16.7 percent of women. Men even show a net increase in interest in the local politics of other areas (net 10.8 percent more), whereas women show a net decrease of interest (net 6.2 percent less). Moving the focus up to the politics of their own state, there’s a surge of greater interest with net 47.9 percent more men and net 30.2 percent more women. In terms of the politics of other states, net 23.1 percent of men and 9.4 percent of women are more interested. There are clear, strong increases in interest for domestic politics in general, although the margin is far higher with men than with women (net 42.3 percent men versus net 24.5 percent women).

The Great Recession and head-spinning news from Wall Street have pushed economy and finance firmly center stage for Americans. Huge net margins of 63.4 percent of men and 52.1 percent of women rate themselves more interested in these topics than they were 12 to 18 months ago. Business and corporations have also come in for higher levels of interest, although they’re far more of a guy thing: Net 42.3 percent of men are more interested, compared with net 16 percent of women.

It’s no surprise that health care has garnered far more interest over the past 12 to 18 months. Among men, 67.6 percent are more interested, and among women 61.5 percent are more interested. What is surprising is that a small minority rate themselves less interested in the issue: 6.2 percent of men and 8.3 percent of women. This suggests some Americans have been turned off of the whole subject, despite—or perhaps because of—the health-care reform tug-of-war in Congress and across the media.

Although there are consistently higher percentages of men who are more interested in the big issues, there are consistently higher percentages of women who feel growing disapproval with the issues compared with 12 to 18 months ago. With local politics in their area, a net 1.5 percent of men disapprove (25.8 percent more approving versus 27.3 percent more disapproving) but net 14.6 percent of women disapprove (15.1 percent more approving versus 29.7 percent more disapproving). Feelings about politics in respondents’ state of residence are slightly more soured: Net 13.9 percent of men and net 19.3 percent of women disapprove. Farther from home, feelings about domestic politics in general are even more negative: Net 16.9 percent of men and net 26 percent of women are more disapproving now compared with 12 to 18 months ago.

As well as rating their opinions, respondents were also asked in the survey to give their views on their state in their own words. Although some expressed partisan views and a few praised their local politicians, many others longed for politicians to focus on doing a better job. There was a strong current of opinion in favor of dumping incumbents. As a respondent from New York put it: “Politicians have lost the will to represent the people who voted them in. They are only interested in their own power and interests. Most cannot be trusted. When political parties are too involved with their own politics, we the people and the USA suffer greatly.”

With job losses, bailouts and bonuses still looming large, economy and finance score strong overall negative ratings: Net 29.4 percent of men and 45.4 percent of women disapprove more now. It’s a similar story with business and corporations: Net 31 percent of men and 40.6 percent of women now feel more disapproving compared with 12 to 18 months ago.

“A year into the Obama presidency and 18 months into the economic crisis, Americans are looking more closely and more critically than ever at the public issues that affect them,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “As households struggle to manage their budgets in the face of a dire employment market, they’re looking more closely to see whether people in power are behaving more responsibly, too.

“Many Americans aren’t liking what they’re seeing. The stronger ‘disapprove’ scores from American women across major issues suggests that women had higher hopes for things to be managed better,” continued Salzman. “With this disgruntled mood prevailing, we can expect a lot of heat and upset in election contests this year. The country was fractious and divided even when the economy was booming a few years ago. It’s hard to see the mood sweetening as long as debt and budget cuts are the order of the day.”

Respondents are also bracing themselves for higher taxes: Net 39.7 percent of men and 39.1 percent of women are pessimistic about taxation levels in the foreseeable future. Adding to the gloom, net 22.7 percent of men and net 45.8 percent of women are pessimistic about the cost of living.

LAUREN PIERCE BUSH, ALI SUTTON AND CHARLES MADDOCK TO PARTICIPATE IN ONE YOUNG WORLD

Euro RSCG Life Sends Top American Leaders to Leadership Summit
Attended by Kofi Annan and Other Luminaries

NEW YORK—Feb. 5, 2010—Euro RSCG Life will sponsor three of America’s top young leaders chosen to be delegates at the One Young World Inaugural Summit in London on Feb. 8-10, 2010. They will participate alongside such international luminaries as Kofi Annan, Archbishop Desmond Tutu and Sir Bob Geldof. Lauren Pierce Bush is CEO and co-founder of FEED, Ali Sutton is executive assistant to former Secretary of State Madeleine Albright at the Albright Stonebridge Group and Charles Maddock is founder of the Charles Maddock Foundation.

One Young World is the first leadership summit for leaders age 25 and under from all the world’s 192 countries to confront the major global challenges of today. As One Young World delegates, Bush, Sutton and Maddock will join several hundred other delegates to conduct plenary sessions and debate, discuss and vote on draft resolutions concerning climate change, world poverty, the changing media, economic justice and corporate social responsibility, among other topics.

“With these three individuals joining the One Young World Inaugural Summit, the U.S. is being represented by its best,” said One Young World co-founder David Jones, global CEO of Havas Worldwide, the advertising and communications services group that is spearheading the summit. “Lauren Pierce Bush is a passionate believer in ending hunger and innovative in her actions to bring that about. Ali Sutton is an articulate voice for social change and pioneer in using the tools of social media. Charles Maddock’s personal story of his medical ordeal and his decision to help others facing the same challenges is inspiring.”

Lauren Pierce Bush is the CEO and co-founder of FEED, a charitable company with the mission of creating good products that help feed the world. Bush told the One Young World Channel on YouTube.com that to be an active global citizen today means “using our passions and talents to make a difference.”

In 2008, Bush launched a new fashion brand, Lauren Piece, using eco-friendly fabrics and materials handmade by artisans around the world. She has been an honorary spokesperson for the United Nations World Food Programme since 2004 and helped launch its Universities Fighting World Hunger initiative.

Ali Sutton is executive assistant to former Secretary of State Madeleine Albright at the Albright Stonebridge Group, a global strategy firm. Previously, she served as the field director of Americans Abroad at the Democratic National Committee and as a field staffer for Obama for America in six primary states. Sutton said recently about living in today’s globalized culture: “What we do on a day-to-day basis can affect people not just in our own community or neighborhood, but worldwide.”

Charles Maddock suffered a severe traumatic brain injury in 2004 and two years later founded the Charles Maddock Foundation to focus on the education of health-care providers in administering critical care to trauma victims. He works in the investment management division of Brown Brothers Harriman & Co. in New York.

Euro RSCG is excited to sponsor these One Young World delegates who are making a difference in the world through their positive leadership and organizing. Medical Marketing & Media has chosen Euro RSCG Life as its Network of the Year for 2010, a reflection of the network’s accomplishments in 2009 as well as its long history of achievement grounded in values.

Euro RSCG Life has worked hard to create a highly entrepreneurial, collaborative environment that lets staff members express themselves and fosters innovation and ideation. The agency has led the industry with its “digital at the core” model. In 2009, Euro RSCG Worldwide won the biggest digital pitch of the year, beating out Digitas to take the global digital business for IBM. Euro was also named digital agency of record and/or social media agency of record for such multinational companies as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint.

At next week’s One Young World summit, Bush, Sutton and Maddock join 19 other American delegates to offer their unique experiences and perspectives as young leaders across sectors with their fingers on the pulse of issues affecting the world today.

About One Young World
One Young World (www.oneyoungworld.com), nicknamed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit on Feb. 8-10, 2010, will be open to the entire globe and people of all ages through online streaming and real-time updates.

About Euro RSCG Life
Euro RSCG Life aligns the company’s 60 health-focused agencies into a network with more than 2,000 employees, offering advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services. Its client roster includes Biogen Idec, Novartis, Pfizer, sanofi-aventis, Shire, EMD Serono, Bristol-Myers Squibb and Merck. For more information, visit www.eurorscglife.com.

GLOBAL YOUTH STUDY REVEALS A GENERATION TRANSFORMED

The World’s 20-Somethings Are Marching Toward Change

NEW YORK—Feb. 3, 2010—For the first time in modern history, a generation of young people has been not born, but reborn. The once-labeled Millennial Generation of people now in their 20s were lamented as pampered, unfocused and even solipsistic. But the launch of a historic global leadership summit called One Young World is emerging as a generational hinge: The 20-somethings who were once mocked for their self-focus have revealed themselves as the Real-Time Generation, engaged in the world, armed with the power of social media and narrowcast communications, and defiantly marching toward change.

Although the One Young World Inaugural Summit on Feb. 8-10, 2010, might be the flashpoint of this transformation, the millennials’ emergence as a modern-day iteration of the Great Generation has been developing for years. But only the lead-up to the February summit—which called for the organization of thousands of young people from all the world’s 192 counties, in addition to coordinating assistance from Kofi Annan, Archbishop Desmond Tutu and Nobel Peace Laureate Muhammad Yunus, among other such leaders—has revealed the true extent of the transformation.

In preparation for One Young World, Euro RSCG Worldwide, the global communications firm behind the summit, worked with market research agency YouGovStone to produce one of the most far-reaching and comprehensive studies of global youth opinion ever undertaken. The results uncovered the existence of an astonishing consensus among young people from regions as disparate as Southeast Asia, the Middle East, North America and Australasia.

Two-thirds of the world’s young people agree, according to the One Young World Global Youth Study, that climate change will seriously affect their lives, and 82 percent of them see warming as a threat to future generations. This kind of game-changing consensus among young people extends to the corporate world, which two-thirds of young people think has too much power, and to the role of the media in promoting political freedom.

Leading trendspotter and Euro RSCG Worldwide PR, North America, President Marian Salzman interprets the stereotype-shattering results as defining facets of a generational personality. Salzman recent explained to PRWeek that the Millennial Generation has in fact emerged as the Un-Millennial Generation, or, in her more positive coinage, the Real-Time Generation.

It’s this conception of a generation that has never known life without the unbounded access of the Internet, and has never been muzzled by the high threshold of traditional media communication, that explains both the unexpected consensus found by the One Young World Global Youth Study as well as the worldwide buzz of initiative drawing young people from around the world to the One Young World summit.

Salzman has isolated 10 trends that mark the Real-Time Generation and provide a user’s manual to understanding the effect they will have—and are already having—on the world:

The Real-Time Generation has real-time expectations. If information or communication is not happening in real time, it’s not considered relevant or even interesting.

Life is lived locally by the Real-Time Generation. In a strange twist, the universality of social media lets 20-somethings locally configure their social networks and online information.

Radical transparency is an assumed part of their lives. Reality TV and the openness of the Internet means that for the Real-Time Generation, if it exists or occurred, it can be found online.

The world is free, or at least cheap. The Real-Time Generation came up in the age of inexpensive manufacturing and free Web service. To them, rock-bottom prices are simply expected.

Luxury is the norm. The steep rise in standards of living and the proliferation of what once were considered luxury goods got the Real-Times used to the good life.

Entertainment is a must. Whether it’s to learn a new language, make a phone call or even pump gas into their car, entertainment is an ever-present reality that Real-Times won’t go without.

Global concern underpins their lives. Even as they insist on entertainment, they’re ardent about the environment, economic justice, world health and poverty.

Pro-business, but anti-multinational, the Real-Time Generation sees global business as a potential for positive change but is well aware of its tendency toward excess and abuse.

Media bias is understood as a constant, and, thus, regulation is required, according to Real-Times, to ensure that the media maintains its independence from government and business.

Naturally focused on “me,” but aspiring to “we,” the Real-Time Generation learned from boomer parents about the primacy of individuality but still believes that no individual is truly happy while others suffer.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

YOUTH COORDINATOR TO JOIN GLOBAL LEADERS AT ONE YOUNG WORLD INAUGURAL SUMMIT

Rachel Haltom-Irwin to Serve as Summit Counselor with Kofi Annan,
Desmond Tutu, Bob Geldof and Others

NEW YORK—Jan. 27, 2010—Rachel Haltom-Irwin announced today she will be participating alongside such international luminaries as Kofi Annan, Archbishop Desmond Tutu and Sir Bob Geldof in the One Young World Inaugural Summit in London on Feb. 8-10, 2010. Haltom-Irwin will contribute her expertise as youth coordinator for the 2008 Obama presidential campaign and from her former position as the coordinator of the White House intern program to her role as a One Young World counselor.

One Young World is the first leadership summit for leaders age 25 and under from all the world’s 192 countries to confront the major global challenges of today. As a One Young World counselor, Haltom-Irwin will help guide several hundred delegates as they conduct plenary sessions and debate, discuss and vote on draft resolutions concerning climate change, world poverty, the changing media, economic justice and corporate social responsibility, among other topics. One Young World counselors also include Annan, Tutu, former President of Peru Alejandro Toledo and U.N. Director of Political Affairs Nick Haysom.

“With Rachel Haltom-Irwin joining the One Young World Inaugural Summit, the U.S. has the distinction of being represented by an outspoken and forward-thinking proponent for positive global change,” said One Young World co-founder David Jones, global CEO of Havas Worldwide, theadvertising and communications services group that is spearheading the summit.

“America has clearly shown it wants meaningful change right now, and there is no better way to create that kind of progress than by engaging young people from around the world,” Haltom-Irwin said. “Serving as a One Young World counselor is a rare opportunity to achieve this in a meaningful way and on a global scale.”

Haltom-Irwin developed her unique ability to reach out to and organize energized young people as the Iowa Youth Vote director of the Obama campaign, a position she filled when she was 25, the same age as many of the One Young World delegates. Haltom-Irwin has also led a number of successful corporate social responsibility efforts, such as the Wal-Mart Watch campaign, and socially aware lobbying campaigns such as Americans United to Protect Social Security.

At the February summit, Haltom-Irwin will deliver addresses related to some of the six key global topics. After the first plenary session on the environment, Nobel Peace Prize Laureate Muhammad Yunus will speak on social responsibility, followed by HRH Crown Prince Haakon of Norway addressing delegates on global dignity. Subsequent plenary sessions on the first day of sessions alone include “Interfaith Dialogue,” led by Martin Davidson, CEO of the British Council, and “The Role of Global Business,” led by Harald Ludwig, co-chairman of Lionsgate Entertainment, and Elio Leoni-Sceti, global CEO of EMI Worldwide.

In addition to the contribution of distinguished global leaders, the One Young World delegates offer their unique experiences and perspectives as young leaders across sectors with their fingers on the pulse of issues affecting the world today. Because of this, many delegates see One Young World as a critical first opportunity to address the global issues that are increasingly affecting their local communities.

Vietnam delegate Vo Thi Luu said, “By means of the One Young World summit, and along with the support of Kofi Annan, Archbishop Desmond Tutu and Bob Geldof as counselors, we are creating a general global platform to bring leaders of our generation together to raise our voice.”

“Political leadership is a very important thing,” Ethiopian delegate Lina Imran explained. “It has the power to save many lives, build schools and bring about economic and social development. But the involvement of the youth in this is imperative.”

About Havas Worldwide
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and Barcelona, respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide Partners. A multicultural and decentralized group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people. For more information, go to www.havas.com.

SENATOR JOHN KERRY TO ADDRESS INAUGURAL SUMMIT OF ONE YOUNG WORLD IN LONDON

Chairman of the U.S. Foreign Relations Committee and Senior Senator from Massachusetts Will Help Lead Plenary Session on the Environment

NEW YORK—Jan. 26, 2010—U.S. Senator John Kerry is the latest addition to the list of distinguished politicians, scholars and business people who will address more than 1,000 young people from around the world at the One Young World Inaugural Summit in London beginning on Feb. 8.

The delegates, who will represent more than 100 countries and were selected for their exceptional leadership potential, will gather in London for the Opening Ceremony at London’s historic Old Billingsgate. At the ceremony, they will be introduced to the One Young World counsellors, who will guide and advise them during two days of plenary sessions on the biggest issues facing the world: the environment and its protection, interfaith dialogue, the role of global business, the changing power of the media, global health and politics for a positive future. Delegates will vote on the One Young World resolutions at the sessions, to be held in the Excel Centre, site of the recent G20 meeting.

Welcoming Kerry’s involvement and noting his passionate actions for reform in a variety of areas, David Jones, One Young World co-founder and global CEO of Havas Worldwide, said: “Senator Kerry represents the finest of the American creed as well as respect for the world’s citizens. He embodies the best of his generation’s commitment and hasn’t lost his youthful ardor for a better planet and community.

“Senator Kerry is a change agent and an inspiration for young people, especially because this generation of young people is dramatically different than any generation that has gone before it; the digital revolution has given them unparalleled access to information and unprecedented power to effect major change. I’m extremely excited to see what resolutions they come up with and their subsequent impact in the world. If the world’s leaders can’t make the right decisions, maybe the world’s young people can help them.”

Kerry will be joining counsellors who include Desmond Tutu, Bob Geldof, Muhammad Yunus, Kofi Annan, Oscar Morales (founder of One Million Voices Against FARC), Nick Haysom (director of political affairs at the United Nations), Harald Ludwig (co-chairman of Lionsgate Entertainment), Tony Fernandes (founder and CEO of AirAsia), Elio Leoni-Sceti (global CEO of EMI Music), Richard Sambrook (director of BBC Global News), Zhang Deguang (former deputy foreign minister of China), Carole Stone (managing director of YouGovStone), Alejandro Toledo (former president of Peru), Santanu Das (founder of TranSwitch Corp.) and Martin Davidson (chief executive of the British Council).

One Young World aims to give young people of leadership caliber a high-profile platform for their views. The counsellors are united in their belief that young people should have the right to influence world leaders on the legacy for future generations regarding many of the problems of global importance the world faces today.

Requests for interviews with the counsellors or co-founders David Jones and Kate Robertson, Euro RSCG group chairman, should be made through Marian Salzman and Eric Edge. Requests for accreditation to attend and observe the summit should go to http://www.oneyoungworld.com/press/registration/.

EURO RSCG WORLDWIDE PR ISSUES TOP 10 TRENDS FORECAST FOR 2010

Industry Trendspotter Marian Salzman Targets Future Trends, Reflects on Predictions from Five, 10 and 15 Years Ago

NEW YORK—Dec. 3, 2009—Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, today issued her list of the top trends for 2010. The list, a compilation of targeted pop culture, political and fiscal themes exponentially on the rise, draws on Salzman’s 15-plus years of experience in the PR and marketing industries.

“To anyone paying attention to business and pop culture in the past two years, it’s no stretch to think social media will be a key driver in 2010—it won a presidential election, after all. However, the degree to which it informs behavior on a company level as well as an employee level still largely remains to be defined,” said Salzman. “Companies have begun paying attention to, and actively engaging in, social media in the last year. As this continues, what began as a campaign strategy might prove to define next year’s version of total convergence, and a further blending of business roles and responsibilities.”

Salzman’s 2010 list provides an in-depth forecast of the following trends:

Lines That Zig but Don’t Zag. Hyperpolarization and the independents who will bridge the divide between political adversaries.
Beware the Mobmedia. The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.
A Children’s Place. Children being exploited as prime-time props and brand trailblazers.
Obamaclock. President Obama’s tenure in office is ticking away as he continues to harvest mass scrutiny at the hands of the recession’s grip.
Heading Off Angst. The mobilization of a universal brain-health movement that includes helmet safety, the dangers of cell-phone use, soldiers’ traumatic brain injuries and post-traumatic stress disorder and beyond.
No Piggy in the Bank. The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.
In-Your-Face Honesty. With recession talk inundating headline news, smart big wigs will self-expose unlawful misconduct, which the media will place on the back burner.
Go Community! An influx of community niches and hyperlocalization efforts will stampede 2010 with the ever-growing presence of social media tools.
The Shadow of the Bomb, Again. Iran, North Korea and Pakistan will partake in a risky game of poker—with the world anxiously holding their cards.
Hands-On Aspirations for Insourcing. With a multiplicity of information online and so much employment shifting to the service sector, industries and individuals advance making-and-mending skills.

Although this list of trends shows a diversity of political, economical and cultural issues, one critical facilitator triggers them all: social media. Undoubtedly, the crystal ball foresees a year infused with digital media, convergence and synergy at its finest.

Trends now commonplace in mainstream society, including in-home videoconferences (such as Apple’s iChat), digital books, beauty-in-a-pill supplements, gossip publications and organic foods are a few of the dozens of accurate forecasts Salzman has pioneered. “I’ve been assessing business and cultural trends for 15 years, and as I worked on the 2010 list, I reflected on predictions I’d made five, 10 and even 15 years ago. I was struck by how many actually came to pass, as well as how many remain true to this day,” said Salzman. “In five and 10 more years, I’ll review this current forecast. I’m looking forward to that assessment and reflection, too.”

To view a virtual report card of Salzman’s past forecasts and read further into the esteemed trendspotter’s predictions for 2010, visit www.eurorscgpr.com. To request interviews and images, please contact Jamie Bernheim at 212-367-6865 or jamie.bernheim@eurorscg.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOCIAL MEDIA EXPLOSION: AMERICANS ARE REDEFINING THEIR LIVES ONLINE AND OFFLINE WITH SOCIAL MEDIA TOOLS

Euro RSCG Social Media Study Explores Profound Shifts in How Consumers Are Changing the Retail Experience, Connecting With Family and Friends, and Actively Participating in Political and Humanitarian Issues

NEW YORK—Nov. 19, 2009—Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world’s leading advertising and marketing agency networks, conducted a study on how people use the ever-changing options in social and online media available today. According to the study, their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior.

“Word of mouth has always been the most powerful marketing tool; what social media has done is dramatically increase the scale, velocity and immediacy with which people can influence each other and create the biggest revolution to hit our industry since television,” said David Jones, global CEO of Euro RSCG Worldwide. “One of the interesting findings of the study is that it’s the combination of online and offline experiences that creates the biggest impact.”

Despite buzz to the contrary, online social networking is enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 social media users in the United States, found that by interacting through online media, consumers are more connected than ever. Some of the significant findings include:

Although more than half of respondents (53.5 percent) have met new people through electronic media, face-to-face interaction is still the gold standard.
Consumers are engaging more in what Euro RSCG calls trialogues—multi-way exchanges of ideas and opinions among consumers and brands, which matter now more than ever.
Consumers are not only more involved with family and friends, but they also have increased their involvement in political and humanitarian issues.
A solid 40 percent agree that social groupings online can be truly social, while only 14 percent disagree; figures differ very little across age, gender, ethnic or income groups.

“Online social networking has become part of our culture so quickly, it’s easy to forget just how new it is and how much it’s a work in progress. People are still experimenting with the different options and finding ways to make it part of their life,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America, and one of the world’s top five trendspotters. “Forget the images of sad antisocial types. Smart consumers are mixing and matching the tools that come available to meet their social needs. Electronic tools are making them even more socially active, just as the telephone did back in the day.”

Euro RSCG Worldwide has established five key takeaways:

Social media are now a vital consideration in any communications strategy in any country where digital media are accessible to citizens and consumers.
It’s impossible to predict how bits of communication will spread across social media. As most traditional media converge online, communication flows among them, and consumers become messengers.
The Web is worldwide, but its emerging power is hyperlocal. This is the space where what’s virtual (online) meets what’s tangible (offline), with each reinforcing the other.
Social media enable consumers to be more socially collaborative and to share easily across media types. But users now expect quick responses and clear payoffs. The underlying question is always: What’s in it for me?
The more interactions happen online, with no direct offline contact, the more likely people are to tilt toward extreme behavior. It’s important to blend both online and offline elements.

What It All Means for Consumers, Brands and Marketers

Salzman offers examples of what the study’s findings mean in today’s world:

Intimacy (a new definition). “Today we have friends and we have followers and we have the ability to track people in real time via social media, watching their online habits. But more important, we might exchange 20 to 30 bits and bytes with another person in a day, IM with them over the course of an afternoon on Facebook or tweet them numerous times, sharing private moments, all leading to a faux sense of solidarity or sharing—the hugs of virtuality.”
Holiday shopping. “The smartest brands may well activate their advocates via Facebook and Twitter and surely will drive consumers to stores with special offers. They’ll also lead some level of frenzy for hot, hot products by getting advocates to pass along the good word. The Sunday shopping supplement has been upstaged by the real-time tweet and the Facebook fan page, plus the Amazon-eBay whirlwind.”
Posting on the job. “Posting about the workplace and in real time about job satisfaction is a great part of career enhancement in today’s world, and there are sites that pander to it. Yet internal communications is a huge issue for corporations that need these advocates to talk the talk, not the mind and mood of the moment. The challenge of real-time messaging and social media is that people overshare.”
Preview dating. “People and brands can be tried out online before we experience them face-to-face. This is the new normal for shopping and dating: We make chat dates, and we visit articles of clothing—and any variety of other consumer products—many times before we purchase them.”

For this study, MicroDialogue conducted the proprietary survey research and analyzed thousands of verbatims and other conversations across blogs, Twitter and forums. To get more information, including a summary of the study and a white paper that discusses its implications, go to eurorscgsocial.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG LIFE PRESENTS PROPRIETARY SURVEY INSIGHTS AT FOOD AND DRUG ADMINISTRATION HEARING ON PHARMACEUTICAL PROMOTION VIA ONLINE AND SOCIAL MEDIA

Euro RSCG Life Joins Panel of Industry Leaders to Present Key Findings From Survey of More Than 1,700 Social Media Users

NEW YORK—Nov. 12, 2009—Euro RSCG Life today presented findings and insights from proprietary research and analysis of 1,700-plus social media users at the United States Food and Drug Administration hearing “Promotion of Food and Drug Administration–regulated medical products using the Internet and social media tools.”

The research, first consisting of a survey of 1,228 social media users, analyzed thousands of verbatims and other conversations across blogs, Twitter and online forums. A follow-up survey of more than 520 social media users was also conducted, with a focus on health-related information.

“This research further underscores the value of online and social media and confirms it is not just a fad for a select group of consumers,” said Donna Murphy, worldwide managing partner of Euro RSCG Life Worldwide. “Social media has instead become more relevant in consumer communications, not only supporting offline social dialogues but also allowing people to research and seek out proper health care. This FDA hearing has arrived at a critical juncture of social media’s upward trajectory and health care’s emergence as a major political issue.”

The survey found that consumers use much more electronic communication than 10, five and even one year ago, and that digital socialization has become a part of their daily lives. Only 12 percent of those surveyed thought social media was just a fad, and one-third believed it would become an even greater part of their lives in years to come.

Additional findings from this research include:

Nearly nine out of 10 surveyed said they consider the Internet a reputable source of health-related information and would use it as a resource.
More than 80 percent had previously turned to the Internet for information about a particular treatment, and 44 percent stated they would also turn to social media for similar information.
Safety information is a significant determining factor for consumers: Twice as many respondents said they would click a link that promised to provide additional safety information than one that did not make such an offer.
Of those who had previously researched treatment information online, 28 percent are comfortable with the level of safety information currently provided.
However, more than a third of those surveyed would like to see more safety information made available, if possible.
Nearly one-third of those surveyed take the information they find online to initiate a conversation with their doctor, while another third use that information to develop their own health plan.
Even when it was not the direct catalyst for doctor-patient dialogue, two-thirds of all surveyed stated they found social media a helpful source of health information when they eventually spoke to their physician on the subject.

“Until the FDA’s official guidance is issued based on this week’s hearing and information exchange, the pharma industry, and those of us who communicate on its behalf, will continue to monitor this subject very closely,” said Doug Burcin, worldwide managing partner of Euro RSCG Life Worldwide. “These statistics suggest that once this guidance is in place, there is an audience ready to use social media to help them make more informed decisions about their health.”

For more information, please visit eurorscgpr.com.

About Euro RSCG Life
Euro RSCG Life aligns the company’s 60 health-focused agencies in 50 countries. It creates a single network with over 2,000 employees offering clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, digital marketing, direct to patient and consulting services. The network’s client roster includes GlaxoSmithKline, Novartis, Pfizer, sanofi-aventis, and Schering-Plough. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global marketing communications agency, and the largest unit of Havas, the world’s fourth-largest communications group (Euronext Paris SA: HAV.PA).

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE ACTS ON COMMITMENT TO EMPOWERED PR OFFERING WITH LAUNCH OF NEWSENGINE AND NEW ADDITION TO SENIOR TEAM

New Media Relations Department Centers on Traditional and New Media, Plus Grassroots Campaigning

New York—Oct. 7, 2009—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the launch of Newsengine, a dedicated media relations department focused on social and traditional media.

Newsengine will provide a variety of integrated services for new and existing clients, including regional, national and international press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza “stormings” and street teams; viral campaigns; online petitions; blog outreach; Twitter, Facebook and YouTube pages and campaigns; and much more.

Lisa Vanella has been named director of Newsengine. Vanella takes the reins with more than 20 years of experience in media relations, including work in product placement and the pharmaceuticals, health and wellness, and sports and fitness categories. A staff with expertise in integrating traditional and new media channels will support Vanella, creating an offering that will bring Euro RSCG Worldwide PR to the forefront of the industry.

“The lines between PR, news generation and earned media coverage are shifting. With the launch of Newsengine, Euro RSCG Worldwide PR becomes fully engaged in all the ways brand messages are disseminated,” said Salzman. “We are committed to digital and social media and to being future-ready, but we haven’t abandoned traditional media relations practices.”

Vanella will report to Mary Coyle, who has been named senior vice president and director of media relations. Coyle, who recently served as senior vice president and director of health-care media relations at MS&L Worldwide, will report to Salzman. She will lead the agency’s traditional and new media offerings, including the newly launched Newsengine, for pharmaceuticals, consumer and B2B clients. Coyle will direct a team of media strategists experienced at developing and implementing breakthrough media relations campaigns. Together they will use all information channels available today to drive client news and stay ahead of trends.

For more information, please visit eurorscgpr.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR ANNOUNCES PITTSBURGH OFFICE PROMOTIONS

Pittsburgh—Oct. 5, 2009—Katie McSorley, executive vice president of Euro RSCG Worldwide PR, North America, today announced the appointment of Pattie Sullivan, Susan English and Courtney Haines to senior vice president.

In addition, there are four other promotions: Amanda Haines to account supervisor, Melissa White-Rieger to senior account executive, Laura Pegg to account executive and Kelly Kalmar to assistant account executive.

“While these promotions recognize the stellar past contributions our team members have made to the Transitions Optical, Bayer MaterialScience, Emerson Power & Water Solutions and PPG Optical Products accounts, they also reflect our confidence in their ability to lead major accounts, meet the future daily challenges of significant agency business and strongly contribute to the continued growth of the Pittsburgh office and Euro RSCG Worldwide PR overall,” said McSorley. Sullivan, English and Haines will report to McSorley.

“This well-deserved recognition of our account leaders and account staff demonstrates our commitment not only to ‘future first’ strategic and creative thinking but also to influencing end-user opinions and buying behavior through total communication and grassroots activation,” said Marian Salzman, president of Euro RSCG Worldwide PR, which is headquartered in New York.

Pattie Sullivan will continue to lead the Bayer MaterialScience and Emerson Power & Water Solutions business. With 11 years of experience on the Bayer account and eight on Emerson, she has immersed herself and become a valued partner with her clients. Sullivan will continue to strengthen this business with her industry knowledge, strategic thinking and support of an energetic team.

Susan English and Courtney Haines started as account executives on the Transitions Optical business and have built their public relations careers through supporting new-product introductions and developing major initiatives such as Transitions VI lenses and SOLFX sun lenses, Transitions Healthy Sight Working for You, and optical industry education and social marketing programs. They will continue to spearhead and develop broad communications efforts for the Transitions and SOLFX brands.

Amanda Haines will continue her role of developing and managing Transitions Optical’s education initiatives and the PPG Trivex business. Melissa White-Rieger will assume a leadership role on the Transitions multicultural program and continue her work on trade media relations and managed vision care. Laura Pegg will support the education, media relations and social marketing initiatives for Transitions and Bayer MaterialScience. Kelly Kalmar will help drive the media relations program for Bayer MaterialScience.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, Bayer, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis, Schering-Plough and Transitions Optical. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR ANNOUNCES SENIOR VICE PRESIDENT APPOINTMENTS IN ITS NEW YORK AND CHICAGO AGENCIES

Deepens Bench Strength as Part of Ongoing Commitment to Social Media

NEW YORK—Sept. 10, 2009—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the appointment of Ana Cano, Kristin Dwyer, John McInerney and Beth Pagano to senior vice president. Cano, Dwyer and Pagano will report directly to Salzman, while McInerney will report to both Salzman and EVP of Euro RSCG Worldwide PR Douglas Stroup.

“Today’s promotion of four people within our New York and Chicago teams to senior vice president is an important move as we continue to strengthen our established leadership in consumer, healthcare and B2B public relations,” said Salzman. “This well-deserved recognition of our team leaders is another step in our ‘future first’ commitment and driving emphasis on total communication and grassroots activation online and off.”

Ana Cano will serve as director of digital and social media and will be based in Euro RSCG Worldwide PR’s New York office. In this role, she will leverage her more than a dozen years of experience in providing strategic counsel to clients in the technology, consumer and B2B spaces. She will also continue to pioneer the planning and execution of digital programs for the agency’s marquee clients.

Also based in the New York office, Kristin Dwyer will take on the new role of director of strategic insights and will continue to serve as the North American liaison for the PR practice within the Havas network. Dwyer’s background in creating and executing integrated programs across the global network will further enhance the agency’s knowledge-based programming and creative consumer-engagement capabilities.

As the third New York promotion, John McInerney will be tasked with leading efforts to grow the company client roster in the health and wellness space. He will be responsible for ensuring the company’s “up to the minute” relevancy in digital communications, evaluating related processes and implementing them across all agency healthcare PR initiatives.

Within Euro RSCG PR from a Chicago base, Beth Pagano will lead the agency’s work for Sears Holdings Corporation as business director. Having previously led Sears’ and Kmart’s seasonal, softlines and cause-related PR programs, Pagano will now oversee all aspects of the business. She has more than 13 years of experience in consumer, tourism and nonprofit PR, including award-winning programs for VTech educational toys and Sears’ back-to-school.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific, and Middle East. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oreal, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG NAMES NEW HEAD OF NORTH AMERICA PR AGENCY

Company Commits to Empowered PR Offer Centered on Social Media and Grassroots Campaigning

New York—Aug. 11, 2009—David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide, today announced the creation of a new position—President, Public Relations, North America—and the appointment of PR and marketing veteran Marian Salzman to the post. Salzman, who until recently served as partner and CMO at Porter Novelli, will report to Jones and to Donna Murphy, managing partner, Euro RSCG Life.

In making the announcement, Jones said, “Marian and I worked closely together in her previous stint at Euro RSCG; she was one of our real stars, generating valuable strategic insights for clients and uncovering trends that captured worldwide interest. We are delighted to welcome her back and are very excited to expand our public relations offer with her cutting-edge digital and social media capabilities.”

Salzman will replace Lisa Sepulveda as head of the Euro RSCG Worldwide PR business in New York and will take over the global communications job previously handled by Mary Perhach. Following the agency’s win of the Heineken and Heineken Light business, Perhach has been tapped to serve as global leader on that account and will also continue to run the award-winning Dos Equis account. Perhach will retain the role of Chief Communications Officer of Euro RSCG New York.

In explaining her decision to take on this new role, which will build on Euro RSCG’s established leadership in pharmaceutical, consumer, and B2B public relations, Marian Salzman said: “Digital is the rising star of New Marketing, and public relations is uniquely poised to be at the forefront of what social media can and will provide for tomorrow’s leadership brands. Euro RSCG’s commitment to digital and being future ready, combined with its propensity for news generation and earned media coverage, makes this the right company for these times.”

Prior to her work at Porter Novelli, Salzman served as EVP and CMO of JWT Worldwide. She is a CMO columnist for Forbes.com; a frequent contributor to CNBC.com; coauthor of more than a dozen nonfiction books, including Next Now, The Future of Men, and Buzz; and regularly appears on CNN, Fox, and the BBC, talking about brands, marketing trends, and newsmaking.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific, and Middle East. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oreal, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

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