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May 7, 2010, 4:15 am

The Transformation of American Youth: From Teenager to Teenagent

Originally posted on the Huffington Post.

Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...]

March 22, 2010, 3:25 pm

Rethinking Teen Rebellion

If you google “teenage rebellion,” you get a gazillion sites that explain how to cope with, prevent or quash it. You even get advice about how to medicate it—a couple of years ago, bloggers began talking about “oppositional defiant disorder,” though most of the response to that diagnosis was highly critical.

What seems to have gotten lost [...]

February 13, 2010, 3:40 pm

The Power of One

Originally posted on the Huffington Post.

There were so many high points of this week’s One Young World summit, which brought nearly 1,000 young people from around the world together in London to address the most challenging issues facing the world today. But if I were asked for one that really stands out, I would say Wyclef [...]

February 8, 2010, 3:53 pm

Ten Trends of 20-Somethings

Originally posted on the Huffington Post.

With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the Real-Time [...]

February 7, 2010, 3:43 pm

The Power of One Young World

Originally posted on the Huffington Post.

Every generation assumes it has been handed the world’s problems because the one that preceded it didn’t quite master the agenda. In the rebellious 1960s, the baby boomers demonstrated noisily against established powers and ideas. But in the case of today’s energetic and engaged twentysomethings—the Real-Time Generation—I think assuming responsibility [...]