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February 8, 2010, 3:53 pm
Originally posted on the Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the Real-Time [...]  Comments: Leave a comment February 7, 2010, 3:43 pm
Originally posted on the Huffington Post. Every generation assumes it has been handed the world’s problems because the one that preceded it didn’t quite master the agenda. In the rebellious 1960s, the baby boomers demonstrated noisily against established powers and ideas. But in the case of today’s energetic and engaged twentysomethings—the Real-Time Generation—I think assuming responsibility [...] Comments: Leave a comment February 5, 2010, 3:45 pm
Originally posted on the Huffington Post. A few years ago I was publicly fretting over the arrival of millennials—young people in the generation after X—in the workplace. I described how these new adults would bring with them a sense of entitlement, a need for constant praise, a habit of multitasking to the point of distraction and [...] Comments: Leave a comment February 4, 2010, 12:43 pm
Originally posted on the Huffington Post. The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group [...] Comments: Leave a comment October 22, 2009, 2:25 pm
Here’s some of what we know about baby boomers: There are about 78.2 million of them—people born between 1946 and 1964, that is—in the U.S. right now. Comments: Leave a comment |
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