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The White Paper

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The Best New Social Media Sites for Marketers

socialsitesCOVER

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July 16, 2010, 9:46 pm

Young Love? Or a Made-for-TV Romance?

This week Bristol Palin and Levi Johnston announced that not only are they back together, but they are also (again) engaged to be married. Unlike most couples, Bristol and Levi didn’t relay the exciting news to their families first. Instead, they landed an Us Weekly cover and told the world.

The news set off a media [...]

July 8, 2010, 2:16 pm

The Intern Diaries, Part III

One thing I love about working with ERWW PR is the interaction I’m able to have with people every day. I am constantly finding new ways to build relationships with three types of people: clients, consumers and colleagues.

During the course of my internship, I, along with other interns, have been using social media as an [...]

June 16, 2010, 6:07 am

Who’s Watching the Kids?

Many people breathed a huge sigh of relief when 16-year-old Abby Sunderland was rescued on the open seas. We immediately knew she was OK because when her quest to become the youngest person to sail around the world ended, the media covered it extensively—and Abby blogged about it…in real time.

May 7, 2010, 4:15 am

The Transformation of American Youth: From Teenager to Teenagent

Originally posted on the Huffington Post.

Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...]

April 8, 2010, 3:20 pm

Social Media in America

This is the fourth in a series of six.

During the protracted health-care debate, it quickly became clear that the media put a premium on accessing information: Even C-SPAN, the cable industry’s nonstop outlet for televised government affairs, had to challenge the Obama administration to open the doors to the process. In the meantime, Americans would [...]