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The Best New Social Media Sites for Marketers

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August 29, 2010, 9:21 pm

Bullying 2.0

When most people think of bullying, schoolyard scenes of children being terrorized by bigger kids often come to mind. I would never have thought about cyberbullying being a problem in today’s society. Although I grew up digital, cyberworld (or in today’s terms, social media) bullying never came up.

According to Stop Cyberbullying, cyberbullying is “when a [...]

July 28, 2010, 9:10 pm

The Intern Diaries, Part V

It seems as if I just started last week, but it’s finally time to conclude my internship at Euro RSCG Worldwide PR. We’ve given our final presentations and learned so much. Most important, we’ve established great relationships with our colleagues, fellow interns and account executives alike.

Euro RSCG has provided me an even larger network than [...]

July 19, 2010, 9:38 pm

The Surreal Life (and Other Trends)

I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if we’re going to [...]

June 24, 2010, 6:00 am

The Consumers’ New Clothes (Sarah Ferguson, Take Note)

Originally posted on the Huffington Post.

I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), craved [...]

June 18, 2010, 6:05 am

The Icing on the Cake

Getting “iced”…It sounds illicit, slightly illegal and definitely uncomfortable. Actually, it is the most recent viral interactive phenomenon sweeping the nation’s post-grads.

The New York Times recently explained the concept of being iced:

“The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he (most participants have been men) has to [...]