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August 22, 2010, 10:09 pm
Originally posted on the Huffington Post. When Wyclef Jean hired my agency about six months ago, I knew that our mission would be to help him pursue his mission: tirelessly working toward Haiti’s recovery. I and my team were to take care of the details so Wyclef could look to the bigger picture—that of making Haiti [...]  Comments: Leave a comment May 24, 2010, 3:00 am
When I attended the Connecticut Democratic State Convention last week, two major things struck me. The first is the degree to which politicians and political organizers are using the same analogies as marketers—everyone is going grassroots. Just as those of us in the communications business are striving to create homegrown movements and viral videos, our [...] Comments: Leave a comment May 20, 2010, 3:08 am
Originally posted on the Huffington Post. Look at the American political landscape today and you might begin to get the sinking feeling that the red state/blue state dichotomy is, on the one hand, just a bit of political show and, on the other, a pitiable piece of naiveté. We have to admit that if we want [...] Comments: Leave a comment May 7, 2010, 4:15 am
Originally posted on the Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about [...] Comments: Leave a comment April 30, 2010, 2:20 pm
For much of the past year, the issue of health care was the topic of the hour, commanding center stage in America’s political theater. But for Janene Ferrara, health care has been a daily passion for quite a while—and for Euro RSCG Worldwide PR’s new senior vice president, it’s one that won’t lose its luster [...] Comments: Leave a comment |
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