OneYoungWorld

The White Paper

SocMediaCOVERDownload the social media white paper here.

The Best New Social Media Sites for Marketers

socialsitesCOVER

Download the PowerPoint here.

Site admin: log-in
June 23, 2010, 6:01 am

Ad Men

by Brian Goldberg in: Advertising

June has been a great month for men.

We’ve seen some amazing baseball (even if credit wasn’t given where it was due, namely to Armando Galarraga), the Stanley Cup was won in game seven and the World Cup is back.

Men have also been enjoying the spotlight in the ad space. At this year’s Cannes Lions International [...]

Comments: Leave a comment
October 9, 2009, 2:36 pm

When Is Local Too Local?

by Marian Salzman in: Insights | Social Media

creativecommons.org/by unhindered by talentEarlier this week I read an article in The Advocate of Stamford, Conn., about a mayoral candidate describing his plans to bolster funding for the police force. He said he wants to develop SWAT teams and hostage negotiators, then referred to several major corporate offices in Stamford and said, “I think we’re [...]

Comments: Leave a comment
September 29, 2009, 2:42 pm

Thinking Campaigns

by Marian Salzman in: Advertising | Insights | Marketing | PR | Social Media

Why do people, places and things bubble up and sizzle and sell?

It’s a question that has engaged marketers as long as the discipline has existed. Although the answers have changed, several truths remain constant: A successful campaign harnesses the power of one person, one vote; it flows through channels; it captures people’s imagination with memorable visuals [...]

Comments: Leave a comment
September 1, 2009, 2:51 pm

What Happened to the Political Media Revolution?

by Marian Salzman in: Health Care | Media Trends | PR | Politics

creativecommons.org/by the breakthroughI blogged back in July about how one of the biggest winners at the 2009 Cannes Lions International Advertising Festival was a brand the whole world has quickly grown to love: Barack Obama. Actually, it was his presidential campaign, headed by strategist David Plouffe, that won two major awards. He received the Cannes [...]

Comments: Leave a comment
August 21, 2009, 2:56 pm

Euro RSCG Proud

by Marian Salzman in: Advertising | PR | Social Media

There’s a reason people are calling Euro RSCG Worldwide the world’s hottest creative agency. In 2009 alone, we won the most hotly contested account of the year—some $110 million worth of business for Heineken USA’s flagship lager brands. We were praised by Cannes Lions CEO Philip Thomas as the creative highlight of the Cannes Lions [...]

Comments: Leave a comment