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The Best New Social Media Sites for Marketers

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March 4, 2010, 3:29 pm

Putting the Social in Social Responsibility

by Marian Salzman in: Advertising | Insights | Social Media

creativecommons.org/by Damien Basile

Originally posted on the Huffington Post.

Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate [...]

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February 4, 2010, 9:37 am

The Key to Happiness

by Marian Salzman in: American Life | Marketing

Much has been written about the study published in Science last month that ranked the happiest states in the U.S. Economists Andrew J. Oswald of the University of Warwick in England and Stephen Wu of Hamilton College in New York analyzed data from 1.3 million Americans in all 50 states and the District of Columbia and [...]

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January 11, 2010, 12:35 pm

The Color of Your Bra and Its Impact on Social Media

by Ana Cano in: PR | Social Media | WOM

I’d like to share a sampling of recent Facebook updates:

“Black”
“Red”
“Baby Blue”
“Whatever is clean…but mostly black.”
“A little personal isn’t it??”
“Wishes he had put one on today…the girls could use a little support.”

If you’re like me, you asked yourself last week, “Why in the world are all these people posting colors and random [...]

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January 4, 2010, 12:35 pm

Sitting out the Super Bowl: The Choice of the Generation Next?

by John McInerney in: Advertising | Marketing | PR

Super Bowl advertisements have long been a staple tactic of big brands looking to make a splash. Producing a creative and compelling spot to air during the most-hyped sports day of the year could be counted on to get your brand noticed and generate watercooler buzz in the days and weeks that follow. CBS, the [...]

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November 16, 2009, 1:39 pm

How Should Marketers Use Social Media Now?

by Marian Salzman in: Insights | Marketing | Social Media

I wrote in my last post about the changing social media landscape and what the future might hold. The results of MicroDialogue’s survey for Euro RSCG of 1,228 social media users and analysis of thousands of conversations in online communities, along with a number of recent news articles, point to a major shift in user [...]

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