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March 30, 2010, 3:24 pm

Always On

by Marian Salzman in: Advertising | American Life | Marketing | Social Media | Technology

It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter to fundraise for [...]

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March 4, 2010, 3:29 pm

Putting the Social in Social Responsibility

by Marian Salzman in: Advertising | Insights | Social Media

creativecommons.org/by Damien Basile

Originally posted on the Huffington Post.

Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate [...]

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February 10, 2010, 3:41 pm

Lessons from Legends at One Young World

by Marian Salzman in: Insights | Social Media | Technology

Originally posted on the Huffington Post.

The inaugural One Young World summit under way this week in London is a next-generation Davos: a gathering of hundreds of future leaders from the world’s 192 countries. All under age 30, they’re bringing youthful energy, passion, optimism and creativity to the most challenging issues facing people around the globe today. [...]

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January 27, 2010, 9:56 am

How Young People Are Changing Multinationals

by Marian Salzman in: Insights | Social Media

“Multinational corporations have too much power.” It’s a meme that has been around since the Vietnam era, when bra-burning, festival-going hippies chanted about the evil deeds of “the corporations.” Today, however, it’s no radical fringe expressing the view, and it’s no simplistic view they’re expressing.

In the newly released Global Youth Study, 64 percent [...]

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August 21, 2009, 2:56 pm

Euro RSCG Proud

by Marian Salzman in: Advertising | PR | Social Media

There’s a reason people are calling Euro RSCG Worldwide the world’s hottest creative agency. In 2009 alone, we won the most hotly contested account of the year—some $110 million worth of business for Heineken USA’s flagship lager brands. We were praised by Cannes Lions CEO Philip Thomas as the creative highlight of the Cannes Lions [...]

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