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June 18, 2010, 6:05 am

The Icing on the Cake

by Leah Linder in: Marketing | Social Media

Getting “iced”…It sounds illicit, slightly illegal and definitely uncomfortable. Actually, it is the most recent viral interactive phenomenon sweeping the nation’s post-grads.

The New York Times recently explained the concept of being iced:

“The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he (most participants have been men) has to [...]

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February 15, 2010, 3:36 pm

Rising Interest Rates

by Marian Salzman in: American Life | Politics

Forget about the Hiltons (Paris and Perez, that is). Americans don’t have time anymore. They’re too busy looking closely and critically at public issues that affect them. A new study from Euro RSCG Worldwide reveals that people are losing interest in celebrities and paying more attention to serious matters such as the economy and health [...]

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February 11, 2010, 3:41 pm

Social Media Emerges as Community Glue

by Marian Salzman in: Insights | Social Media

Originally posted on the Huffington Post.

The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward finding [...]

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February 8, 2010, 3:53 pm

Ten Trends of 20-Somethings

by Marian Salzman in: Insights | Media Trends

Originally posted on the Huffington Post.

With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the Real-Time [...]

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February 7, 2010, 3:43 pm

The Power of One Young World

by Marian Salzman in: Insights | Politics | Social Media

Originally posted on the Huffington Post.

Every generation assumes it has been handed the world’s problems because the one that preceded it didn’t quite master the agenda. In the rebellious 1960s, the baby boomers demonstrated noisily against established powers and ideas. But in the case of today’s energetic and engaged twentysomethings—the Real-Time Generation—I think assuming responsibility [...]

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