I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if we’re going to [...]
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July 16, 2010, 9:46 pm
This week Bristol Palin and Levi Johnston announced that not only are they back together, but they are also (again) engaged to be married. Unlike most couples, Bristol and Levi didn’t relay the exciting news to their families first. Instead, they landed an Us Weekly cover and told the world. The news set off a media [...]  Comments: Leave a comment July 9, 2010, 12:13 pm
Last night, despite not being a professional basketball fan by any stretch of the imagination, I found myself sitting down to watch the spectacle that was the ESPN special “The Decision.” For anyone living under a rock, ESPN broadcast an hourlong program about LeBron James’ decision on where to continue his basketball career. Because my [...] Comments: Leave a comment July 8, 2010, 2:16 pm
One thing I love about working with ERWW PR is the interaction I’m able to have with people every day. I am constantly finding new ways to build relationships with three types of people: clients, consumers and colleagues. During the course of my internship, I, along with other interns, have been using social media as an [...] Comments: One comment July 1, 2010, 11:08 am
In today’s super-social society, judgment is passed at the speed of light. Almost as soon as the news breaks, the judgment drops. Whether it be a movie that doesn’t live up to its hype, a celebrity who has been involved in a scandal, or a simple wardrobe malfunction or fashion faux pas, the social media [...] Comments: Leave a comment |
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