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February 4, 2010, 12:43 pm

How Young People Are Changing the World

by Marian Salzman in: Insights | Media Trends | Politics | Social Media

Originally posted on the Huffington Post.

The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group [...]

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January 27, 2010, 9:56 am

How Young People Are Changing Multinationals

by Marian Salzman in: Insights | Social Media

“Multinational corporations have too much power.” It’s a meme that has been around since the Vietnam era, when bra-burning, festival-going hippies chanted about the evil deeds of “the corporations.” Today, however, it’s no radical fringe expressing the view, and it’s no simplistic view they’re expressing.

In the newly released Global Youth Study, 64 percent [...]

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October 23, 2009, 2:23 pm

Dressing the Part

by Marian Salzman in: Advertising | Insights | Media Trends

What does fashion mean to a woman in her 40s? What motivates her? Where is she shopping, what is she wearing, and why? What is next?

One thing is for certain: They aren’t dressing like their mothers. Or even like 40-somethings did 10 years ago. One of the biggest trends now is generational blurring—40 is the [...]

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October 22, 2009, 2:25 pm

Portrait of Today’s Boomer

by Marian Salzman in: Insights

Here’s some of what we know about baby boomers:

There are about 78.2 million of them—people born between 1946 and 1964, that   is—in the U.S. right now.
They account for 26 percent of the population.
About 8,000 Americans turn 60 daily.
They’ll start turning 65 in 2011.
In 2006, there were 37.3 million Americans age [...]

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