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May 25, 2010, 2:52 am

Bad News from Europe

by Marian Salzman in: Insights

The European financial headlines have been nothing but bleak: defaults, a $1 trillion bailout, speculation that the euro might disappear, and discontent and strife in countries from Greece to Germany.

The news is definitely not good, but the tone of the media messaging might be making it seem even worse. SmartMoney warned investors that [...]

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March 30, 2010, 3:24 pm

Always On

by Marian Salzman in: Advertising | American Life | Marketing | Social Media | Technology

It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter to fundraise for [...]

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March 22, 2010, 3:25 pm

Rethinking Teen Rebellion

by Marian Salzman in: American Life

If you google “teenage rebellion,” you get a gazillion sites that explain how to cope with, prevent or quash it. You even get advice about how to medicate it—a couple of years ago, bloggers began talking about “oppositional defiant disorder,” though most of the response to that diagnosis was highly critical.

What seems to have gotten lost [...]

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March 10, 2010, 3:27 pm

It’s a Small, Small World

by Jeff Jones in: Social Media | Technology

What does your e-mail, website or other digital communication look like on a small screen? Is your clairvoyant, precise message buried under indecipherable HTML text that didn’t translate on a BlackBerry, iPhone or Google Nexus One as you’d hoped?

These questions are more important than ever for today’s digital communication strategies. By 2013, mobile phones will [...]

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March 4, 2010, 3:29 pm

Putting the Social in Social Responsibility

by Marian Salzman in: Advertising | Insights | Social Media

creativecommons.org/by Damien Basile

Originally posted on the Huffington Post.

Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate [...]

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