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April 30, 2010, 2:20 pm

Janene Ferrara: Euro PR’s New Health-Care SVP

For much of the past year, the issue of health care was the topic of the hour, commanding center stage in America’s political theater. But for Janene Ferrara, health care has been a daily passion for quite a while—and for Euro RSCG Worldwide PR’s new senior vice president, it’s one that won’t lose its luster [...]

April 14, 2010, 3:16 pm

Why Purple Will Be the New Blue

Originally posted on the Huffington Post.

Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, sure [...]

April 8, 2010, 3:20 pm

Social Media in America

This is the fourth in a series of six.

During the protracted health-care debate, it quickly became clear that the media put a premium on accessing information: Even C-SPAN, the cable industry’s nonstop outlet for televised government affairs, had to challenge the Obama administration to open the doors to the process. In the meantime, Americans would [...]

April 7, 2010, 3:21 pm

How Americans See Health Care: A Broken Mirror

This is the third in a series of six.

Americans wanted change. With the passage of the health-care reform package, they got it. And with a March 25 Rasmussen poll saying 55 percent of Americans want the bill repealed, they now seem to want to give it back.

At a glance, the American people seem to be [...]

April 5, 2010, 3:22 pm

The Mind and Mood of America

This is the first in a series of six.

Things should be looking up. Officially, the recession is over, with economic indicators showing strong upticks in growth in many sectors. The first African-American president, voted in on an overwhelming wave of popular support, holds the highest office of the land. Technology continues to make leaps and [...]